•Develop message and content for hotel promotion activities such as press release, social media and EDM.
•Administer of marketing event, media file, media request and photo shooting.
•Support and coordinate with Director of Marketing Communications, to maintain hotel’s brand website and approved third party websites, ensure all information / packages / images are up-to-date.
•Implement effective e-marketing activities including regular EDMs, social media to targeted market to promote the prestigious image of the hotel, maximize organizational profitability and customer satisfaction.
•Administer the hotel’s marketing project, social media and EDM schedule and working calendar as outlined in the marketing / PR plan.
•为酒店促销活动撰写信息及内容,如通讯稿、社交媒体及电子传单。
•实施市场活动、接待媒体团、按媒体要求发稿、接待媒体拍摄。
•协助市场传媒总监管理酒店网站及第三方网站的内容建设,确保所有信息、包价、图片的准确性。
•实施有效的电子营销活动,包括给目标客户发送电子单片来推广酒店,臻于绩效的优化和客户的满意度。
•按照市场及公关计划时间节点,实施酒店市场计划、社交媒体计划及电子传单计划。