As the Marcom Executive, you will be responsible for performing the following tasks to the highest standards:
• Support the Marcom Manager to create and execute the hotel’s annual marketing plan.
• Assist the Marcom Manager to carry out group marketing media core responsibilities: marketing planning, print and advertising design and production, content management, public relations, hotel promotion and events, and social media management.
• Maintain consistency between marketing activities and the hotel's main business segments, ensuring that the activities are supported by a clear time and budget for ROI.
• Build sustained hotel awareness by sending press releases for new hotel stories, promotions, or events to the media, business publications, and the local community.
• Assist the Marcom Manager in managing the hotel's marketing activities, including budget, guest list, agenda / plan, media participation, photography / video and gifts.
• Assist the Marcom Manager to design and produce hotel and marketing materials according to brand standards.
• Manage the hotel’s image database, including official hotel photos and event photos for hotel promotion.
• Manage the social media platform of the hotel, support strategic promotional activities and establish the hotel customer database.
• Follow competitors' visibility and promotional activities, assisting the Marcom Manager / Director to make full use of information when developing strategies.
• Carry out any other reasonable duties and responsibilities as assigned.
• The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
【任职要求】
What are we looking for?
A Marcom Executive serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.
• Bachelor’s / College degree in Marketing, Mass Communications, Media or related field.
• At least 2 years of relevant work experience or 4 years of university education and work experience equivalent combined.
• Strong time management skills and able to complete multiple tasks.
• Strong writing skills in Chinese and English to meet business needs.
• Proficient in the use of all Microsoft Office software.
