job overview 职位概述 Deliver marketing communication strategies to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) 执行市场推广策略来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。 Own and manage the marketing communications responsibilities under six core topics according to IHG standard operating procedures for Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media. 管理并执行根据IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体 Deliver tactical marketing promotions to drive hotel revenue and awareness in the local and feeder markets, and ensure key stakeholders (including media companies, local corporate accounts, vendors and suppliers) are aware of the hotel product and unique selling points. 实施策略性的推广营销来帮助推动酒店收益以及增加酒店在本地和客源市场的知名度，确保关键利益相关者（包括媒体方，本地公司客户、卖方和供应商）都了解酒店产品和独特卖点。 Champion and protect the reputation of the hotel and its brand. Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions and guest relations. 管理及保护酒店的声誉和品牌与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广和客户关系良好合作。 At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to: ·     Be charming by being approachable, having confidence and showing respect. ·     Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done. ·     Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special. ·     在洲际酒店及度假村®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你： ·     亲切、充满自信、体现尊重来展现富有魅力的你。 ·     理解和预测宾客的需要、做到细心周到、具主人翁精神、把事情办好，保持专注当下。 ·     见多识广、分享阅历、展现你的风格来创造令人感觉特别的时刻，做到令人难忘。 Duties and Responsibilities工作职责 Financial Returns  财务回报 ·     Prepare and manage the department’s Marketing budget as part of Business Planning:  编制并管理酒店部门市场预算: ·     Assist GM in preparing all Marketing sections of the Sales & Marketing department annual budget     协助总经理准备市场推广年度预算的编制 ·     Assist GM in monitoring Marketing revenue targets and controlling Marketing costs to ensure performance against budget  协助总经理来管理市场推广活动收入和控制市场推广成本，确保预算执行情况 ·     Assist GM in preparing the hotel’s short term and long term strategic plan for all Marketing priorities                          协助总经理编制酒店的短期和长期策略计划 Guest Experience 宾客体验 ·     Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities                                                制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。 ·     Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity                                                ·     保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。 ·     Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts                                                                                                                          管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。 ·     Develops media contacts, plans press conferences and other PR activities. Acts as hotel’s liaison with media to promote good publicity, drive hotel awareness and counteract bad publicity 发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。 ·     Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community                                                                                                                               通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度 PEOPLE 员工团队 ·     Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion                                                                                                                                      ·     管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广 ·     Join the hotel Executive Committee and contribute to its responsibilities                               加入进酒店行政委员会，承担行政委员会的职责 ·     Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures                                                                                                                 根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。 RESPONSIBLE BUSINESS 企业责任 ·     Develop hotel and marketing collaterals according to Brand standards for promotions           根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。 ·     Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards                                                                             管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准 ·     Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database                                                                               管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。 ·     Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets                                                                                                                                                管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度 ·     Monitors awareness of competitor activities and use information when developing strategies                                                                                                                                                 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。 aCCOUNTABILITY 职责 Human Resource Responsibilities -  (for incumbents with direct subordinates)                     人力资源职责 -（适用于有直接下属的人员 ·     Support General Manager and Director of Human Resources to maximize Sales and Marketing staff resources 与总经理和人力资源总监合作，确保员工的部门表现积极有效。 ·     Assist in planning for future staffing needs      协助规划今后的人员配备需求 ·     Assist in recruiting in line with company guidelines                                                                   协助根据公司准则进行招聘 ·     Prepare detailed induction program for new staff  编制新员工的详细入职计划 ·     Implement department standards and procedures                                                          执行部门的标准操作流程 ·     Ensure training needs for Marketing and Public Relations staff are met                                      确保落实市场传讯员工的培训需求 ·     Provide input for probation and performance appraisal discussions in line with company guidelines                                                                            根据公司指导，提供试用期和正式绩效考核讨论方面的意见 ·     Coach, counsel and discipline staff by providing constructive feedback to enhance performance                                                                                                        指导、建议和培训市场传讯员工，提供建设性的反馈意见，以提高工作绩效 ·     Regularly communicate with staff to maintain good relations                                                  定期与市场传讯员工沟通，保持良好的关系 QUALIFICATIONS AND REQUIREMENTS 任职要求 Required Skills 技能要求 ·     Demonstrated ability to interact with and present to customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG.                                                   展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。 ·     Proven ability to lead, manage and motivate a team                                                                          领导、管理和激励团队的实践能力。 ·     Able to manage projects with different financial budgets and performance objectives                                   能够以不同的财务预算和绩效目标，管理项目。 ·     Strong time-management skills and able to multi-task                                                                              较强的时间管理技巧，能够处理多重任务 ·     Strong writing skills in Chinese and English                                                                                  较强的中英文书写表达技巧 ·     Proficient in the use of all Microsoft Office software                                                                             熟练使用所有的Microsoft办公软件 ·     roven ability to work with external vendors to deliver objectives                                                      能够与外部供应商合作，实现目标的实践能力 Qualifications   学历 ·     Bachelor’s degree in Marketing, Mass Communications, Media or related field.                             市场营销、大众传播、媒体或相关专业的学士学位 Experience   经验 ·     At least 5 years of Marketing, Public Relations or relevant work experience                                        至少5年的市场传讯或相关经验

岗位职责 1、编制酒店企划工作的年度计划并实施。 2、负责酒店所有宣传材料的编写，摄影、录像、印制等宣传的审核，编写广告宣传合同和文稿，并加强成本费用控制。 3、参与贵宾接待工作，做好宣传工作。 3、为酒店各部门设计制作宣传资料。 4、做好酒店摆放宣传品的审核工作，营业场所广告、横幅、装饰的统一布置和节日的美化。 5、负责酒店节假日、庆典活动的方案设计，并对方案的实施进行协调、监督。 6、进行策划并编制各类策划案(指酒店各个时期时令性的各种类型策划案)。 7、探索并利用各类新媒体平台进行酒店营销工作。 岗位要求 1.大专以上文化程度；2年以上同岗位工作经验，美术/广告设计专业。 2.熟练掌握PS,各类新媒体平台。 3.具有高品质的设计并创作酒店所有宣传品。 4.网页制作能力。 5.具有一定的绘画及美术制作能力和文案方面的文字功底。

【岗位职责】 1、负责微信公众号、抖音号等自媒体的平台日常运营和维护工作，为公司整体品牌传播和营销服务，高效产出年轻人喜欢的热点视频内容，提高用户的关注度和粘性； 2、吸收掌握并实时更新公司的产品、技术、文化及其他有价值的知识，结合时下的热点，把其转化成针对不同用户实时调整和更新微信、小视频等推广内容，并利用不同的方式传播； 3、制定并实施清晰的用户互动策略，增加粉丝数量，粉丝活跃度和忠诚度； 4、跟踪新媒体平台推广效果，分析数据并反馈，总结经验，建立有效运营手段提升用户活跃度，增加粉丝量。 5、负责酒店的美工设计、服务用品印刷品美术设备与监制 【岗位要求】 1、大专及以上学历，传媒、新闻、广告、互联网等相关专业，有1年以上新媒体相关的工作经验； 2、热爱新媒体运营，具有较强的运营管理、专题策划、信息采编整合能力； 3、有洞察力，每日追踪实时热门话题并捕捉其亮点，有娱乐精神，脑洞大，创意多； 4、有一定的审美素养，对拍摄、修图技能、视频剪辑技能掌握者优先； 5、 良好团队合作精神，较强的执行力及责任心，独立思考能力 ，观察力和应变能力； 6、有新媒体运营经验者优先，具备项目运营能力者优先。

工作内容： 主要产品是酒店民宿行业直播售卖房间 1、两个门店短视频平台房间售卖直播，线上互动讲解突出产品卖点，引导粉丝、观众观看促成下单 2、维护直播间氛围，吸引流量，把控直播节奏，关注产品转化率 3、做好每日下播后的复盘，积极提升直播技能和直播效果 4、根据品牌调性及运营需求，参与短视频拍摄 薪酬架构：无责底薪+提成 福利：员工食堂、节日礼品

监督第三方平台的战略管理，包括但不限于微博、携程、去哪儿、同程艺龙、猫途鹰、缤客、安可达、亿客行及微信公众平台，以支持增量在线预订(客房，餐饮，水疗等) Oversee strategic management of 3rd party platforms including but not limited to Weibo, C-trip, Qunar, eLong, TripAdvisor, Booking, Agoda, Expedia and WeChat to support incremental online bookings (Rooms, F&B, Spa, etc) 数字营销和电子商务职责(数字广告、平台本地化、SEO、电子邮件营销、迷你网站(如适用)和其他辅助第三方收入项目) Digital Marketing and e-Commerce Responsibilities (Digital advertising, Platform localization, SEO, Email marketing, mini-sites (if applicable) and other ancillary 3rd party revenue projects) 酒店日常层面的数字化管理(即每天更新网站和/或每天发布社交媒体) Day-to-day hotel level digital management is generally required (i.e. daily website updates and/or daily social media posting) 直接管理中国的连锁媒体，推动数字营销活动，更广泛地促进该酒店的发展，增加在线收入 Direct management of the Chain-funded media for China, to drive digital marketing initiatives which more broadly promote the hotel and drive online revenues 协助部门的工作，如hyatt.com和app本地化，全球和区域的营销活动，以及特殊的促销活动，如双十一活动 Assist department efforts such as hyatt.com and app localization, global and regional marketing campaigns, and special sales promotions such as 11/11

Duties and Responsibilities工作职责 FINANCIAL RETURNS财务回报 ·     Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans. 在预算内达成营收目标和员工销售目标，使利润率最大化。参与制定部门年度预算、酒店的营销计划、经营及财务计划。 ·     Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. 拟定并执行销售计划，推动客房入住率明显上升，提高平均房价，提升业务量，增加餐饮和宴会销售。 ·     Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. 准备每月报表和销售预测，分析当前和潜在的营销趋势，规划各种活动增加营收与市场份额，并监督员工工作绩效，确保业绩超出原先制定的营收计划。 PEOPLE员工团队 ·     Manage day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance. 处理员工日常销售事务，计划并分配工作，为团队成员设立工作绩效目标。为员工提供教导、辅导并给予定期反馈，帮助解决各种员工矛盾，提升员工绩效，并对员工表现优异之处予以认可。 ·     Educate and train sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties. 对负责开发新客户、维护现有客户并执行各项销售策略的整个销售团队进行教育与培训。确保为员工提供适当的培训，保证为他们配备完成工作所需的各种工具和设备。 ·     Work with other department managers to ensure proper staffing levels based on guest volume. 同其他部门经理协作，确保员工配备情况符合酒店客流量。 GUEST EXPERIENCE宾客体验 ·     Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience. 为宾客提供各种信息（如：忠实计划、本地景点、餐厅、设备信息），以提升宾客体验。 ·     Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services. 同主要客户和外部相关人员建立联系并保持联络，借此增加团体及会议业务量，包括客房销售、餐饮销售和宴会服务等。 ·     Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients. 安排酒店会议及业务团队活动，同其它酒店级部门协调，共同完成销售部门同潜在客户达成的协议中所规定的各项服务。 RESPONSIBLE BUSINESS企业责任 ·     Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions. 发现降低营销效果和酒店整体销售情况的运营问题，同相关部门协作共同解决。 ·     Develop awareness and reputation of the hotel and the brand in the local community. 提升酒店与品牌在本地的知名度。 Perform other duties as assigned. May also serve as manager on duty. 可能需对酒店的安全负责，确保将偷窃、犯罪和其它风险降至最低。完成其它分配的任务，可能需要担任值班经理。 aCCOUNTABILITY 职责 This is the top sales and marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. May manage professional level and administrative sales team members. 此岗位是可能带有会议场所及餐饮设备、可提供综合服务或部分服务的酒店销售部的最高职位。可能需要管理专职人员及行政员工。 QUALIFICATIONS AND REQUIREMENTS 任职要求 Bachelor’s degree / higher education qualification / equivalent in marketing or related field, and two to four years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred. 市场营销或相关专业学士及以上学历或同等学历，2至4年服务业或酒店业市场营销和直接管理销售团队的工作经验，或其他同等学历与工作经验。必须掌握本地语言。能同时使用其它语言者优先。

岗位需求 1.负责制定渠道销售年度推广计划，制定月度、季度、年度的销售计划； 2.负责制定年度拓展合作商计划及具体实施方案，签订合作销售合同； 3.负责制定年度渠道销售推广费用管理计划，并策划有效的推广方案及落地执行； 4.负责制定阶段性拓展策略和工作计划，进行市场信息的搜集、分析和跟进，以及合作产品的洽谈等各项具体工作的实施； 5.负责与管辖区域的旅行社、培训机构、户外俱乐部、拓展机构、教育培训机构、单位大客户等建立良好的业务合作关系； 6.负责市场调查了解渠道商的旅游线路产品主推的客源地及相关市场信息，随时掌握市场产品的动态及团队游客的动向； 7.负责定期向各渠道商进行客户拜访，加强与各渠道客户端的维护和开发； 8.负责贯彻落实渠道销售的策略、政策和计划，开拓管辖区域的异业合作与终端市场合作。 任职要求 学历要求：大专以上学历市场营销、商务管理等或相关专业优先。 工作经验：3年以上渠道销售工作经验，具备一定的人脉资源和渠道资源。 专业知识：熟悉市场营销策略和销售技巧，具备较强的市场开拓能力，具备优秀的谈判技巧和商务谈判经验。 组织协调：具备良好的沟通协调能力和团队合作精神，能够承受一定的工作压力。 业务能力：具备敏锐的市场洞察力和分析能力，能够根据市场变化及时调整销售策略。 具备良好的职业素养和责任心，能够为公司创造长期价值。 熟练使用办公软件：能够熟练使用Word、Excel、PPT等办公软件，提高工作效率。