岗位职责： 1、 负责新媒体平台及直播全盘工作，如：新媒体平台及直播间运营管理、新媒体团队管理业绩管理等； 2、 制定整体运营策略与目标规划，包括直播主题策划、内容方向定位、用户增长与变现路径设计等； 3、 统筹团队协作与日常管理，协调内容创作、直播执行与流量转化各环节的衔接，解决团队运行中的问题； 4、 分析直播数据、用户反馈及关键指标，优化直播内容与运营策略，及时调整运营方向以应对市场变化，提升直播效果和用户粘性； 5、 把控直播内容质量，审核直播脚本、话术及视觉呈现，确保直播内容符合平台规范和品牌要求； 6、 挖掘用户需求与市场趋势，结合品牌特点创新直播形式与内容，增强直播的吸引力和竞争力。   任职要求： 1、 25-38岁，男女不限，商务形象良好，大专以上学历，电子商务、新媒体运营、市场营销等相关专业优先； 2、 具备3年以上新媒体运营或直播行业经验，熟悉主流直播平台（如抖音、淘宝、快手等）的规则、算法逻辑及运营玩法； 3、 拥有优秀的内容策划能力与市场洞察力，能准确捕捉用户痛点和行业趋势，独立制定差异化的直播运营策略； 4、 具备较强的团队管理与沟通协调能力，能有效统筹资源、分配任务，推动团队高效协作； 5、 熟练掌握直播数据（如观看人数、互动率、转化率等）的分析方法，能从数据中提炼问题并提出优化方案； 6、 具备良好的抗压能力与应急处理能力，能应对直播过程中的突发状况（如设备故障、网络问题、负面评论等）； 7、 拥有出色的文案撰写与语言表达能力，能指导团队优化直播脚本与话术，提升内容感染力。

Job Summary – (Role Summary) 工作概述﹣(职位概述) ·  The Online Specialist will be responsible for developing and maintaining online channel to enhance extensive marketing basis through third party booking center, social media and other online channels, and to maintain the brand image.  在线营销专员负责全面开发和维护在线市场渠道，使之在第三方订房中心、社交媒体及其他在线网络渠道提升广泛的市场基础，同时维护酒店品牌形象。 Essential Duties and Responsibilities – (Key Activities of the role) 主要职责 ·   Create marketing plans for hotel to drive revenue across all online customers segments (leisure travel), and work with the property Director of Revenue Management to ensure a smooth execution 建立酒店营销计划，以提高在线客户市场（在线商）份额的收益，与收入管理总监沟通以确保营销计划的顺利实行。  ·   Own the results for hotel through tracking and analysis, using our proprietary performance measurement tool and other tracking systems. 通过业绩和其它方面的系统的分析，提高酒店的推广效率。  ·  Ensure property content / offers are up to date and consistent with brand strategies (if available). 确保酒店特别促销推广能及时更新，且符合其品牌战略（如有）。  ·  Supervise online marketing campaigns with approved online agency. 督导已授权的在线客户所进行的市场推广活动。 ·  Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs. 确保所有用于市场推广的印刷品、照片、通信及策划与品牌的一致性。  · Write/proof-read copy and creative for all promotional offers before submitting to upper management 向上级提交之前制定并审核所有促销计划。  · Research and develop promotions / partnerships with local social media and online to further hotels’ web presence and online revenue 通过与当地社交媒体及网络平台合作，选择合作伙伴，研究及开发促销计划，以增加酒店的内容及在线收益。  ·  Negotiate on behalf of the hotel in the region for new online marketing initiatives. 代表酒店在本地洽谈新的在线市场推广。 ·  Compile and write text, prepare photos & work with creative for the specific opportunities. 为推广机会撰写整合文字，准备照片及其它创意性工作。  ·Locate and add our hotel to new partner marketing linking opportunities. 结合适当时机，与新合作伙伴合作推广。  · Act as the primary point person for all local and regional third party accounts as. 作为与第三方渠道客户联系的主要负责人。 ·Plan and execute tactical marketing plan through strategic third party channels according to brand strategies。 依据品牌战略，通过第三方渠道，制定并执行具体的市场推广计划。  ·Maintain ongoing communication with key local and regional third party accounts, Creating cross-promotional opportunities with third party sites or sister properties. 保持与第三方渠道客户的沟通, 创建与第三方网站或姐妹酒店的在线交叉推广机会。 · Prepare weekly and monthly reporting from third party partners. 准备第三方渠道相关周报表及月报表。 · Design marketing strategies to drive revenue, as well as offers that will generate repeat business for hotel. 制定市场推广战略及促销计划，以增加酒店收益以及持续性的收益。 · Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.  与酒店运作部门沟通，以确保所有促销内容的准确性及合理性。  · Create and maintain matrix for hotel operations and reservations team on all promotions for the region to ensure consistency in offers and assurance that no overlap promotion exists. 高效认知及处理业务信息。  · Responsible for social media development and maintenance, and interactive with fans / followers, assist to make the promotion plan, especially for Wechat and TikTok. 负责社交媒体的开发及维护, 粉丝互动，协助完成推广计划等，特别是微信与抖音新媒体 ·Responsible for online comments reply and compile for upper management. 负责在线评论并整合评论提交给到上级管理层。 ·Abides by the Langham Place Employee Handbook. 遵守朗豪酒店员工守则。 Abides by both the hotel and Langham Place policies and procedures. 遵守朗豪酒店的规章制度  · Analyses, evaluates and improves personal performance on a continual basis. 不断分析和评估个人表现，实现自我提高。  ·Carries out other tasks as directed by Director of Revenue Management. 执行收益总监安排的工作任务。