行政
Administration
§ 发展、执行、优化、监测和评估酒店的营销策略（目标、策略和行动）以达到和超过房务部、餐饮部和其它所有营收部门的预算收入
To develop, implement, maximise, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.
§ 保证营销活动与集团营销策略一致，酒店各项行动在适时进行
To ensure Marketing activities are aligned with the Corporate Marketing Strategy and Hotel Actions have been implemented where appropriate.
§ 在酒店行政委员会代表市场销售部
To represent the Marketing function on the hotel's Leadership Committee.
§ 管理各部门运营手册的准备和更新
通过必要的市场销售活动确立酒店在本地市场的地位，保证酒店产品和服务符合集团定位和品牌承诺
To position the hotel in the local marketplace through appropriate sales and marketing initiatives and to ensure the hotel products and services align with the positioning and brand promise created through marketing communications.
To oversee the preparation and update of individual Departmental Operations Manuals.
§ 定期举行部门沟通会议、保证部门简报和会议有效执行
To conduct regular divisional communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
宾客服务
Customer Service
§ 管理所有酒店员工是否达到品牌标准提供品牌保证、提供优越一致的客户服务，为各自部门领导提供积极的、建设性的反馈
To monitor that all hotel Associates deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department.
§ 确保市场销售部员工也为其他部门的员工提供优越服务
To ensure Sales and Marketing Associates also provide excellent service to internal customers in other departments as appropriate.
§ 礼貌并且有效处理所有内外部客人的投诉和询问，跟进问题，保证问题满意解决
To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.
财务
Financial
§ 使用多种技能同时开展多项任务的灵活工作计划来优化员工效率，达到酒店财务目标、满足客人的期待和要求。
To maximise Associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business and expectations of the guests.
§ 协调准备年度商业计划
To coordinate preparation of the Annual Business Plan.
§ 对酒店的商业表现进行策略性分析，以便进行精确有意义的营运预测，在适当情况下邀请相关部门负责人参加
To strategically analyse business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.
§ 前瞻性管理所有营销资源和资金，控制部门的成本，适当情况下和各部门负责人合作
To proactively manage all the marketing resources and funds, and control departmental costs, working through the respective Heads of Department as appropriate.
§ 确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告
To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
市场营销
Sales & Marketing
§ 利用所有销售和营销沟通方式来管理所有酒店与外界的品牌联系，加强和维持酒店年度商业计划中所制定的品牌定位和概念
To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.
§ 准备、使用和更新年度营销计划，有需要时根据分支和部门来委派指定代表
To prepare, utilise and update an Annual Marketing Plan, delegated as necessary by division and/or department.
§ 管理所有销售策略、战略和执行，应与销售锦囊所述一致，以组织有纪律的强力销售队伍达到销售目标
To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.
§ 执行策略型营销过程，优化使用可收集到的营销数据系统来做出准确决策
To implement the strategic marketing process, maximising the available marketing system in order to make sound decisions.
§ 长期监控和评估本地、国内和国际市场趋势，以及竞争酒店和餐厅的信息，以确保本酒店的营销和运营具备最大竞争力
To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.
§ 管理整合营销策略，包括酒店广告、促销、文件资料和电子营销，以确保它们的整合性、有效性，来保证合理的投入产出比、支出小于预算、并要与凯悦的品牌标准、政策和程序一致。
To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with Hyatt’s brand standards, policies and procedures.
§ 管理行销企划、电子营销和公共关系活动，以支持年度商业计划中目标的达成
To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.
§ 管理每周收益会议和月度策略会议，以发展和调整营销策略、短期定价和渠道策略
To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.
§ 了解能影响酒店财务业绩的社区、业界、政界和社会因素
To be aware of community, business, political and social factors that may affect the hotel’s financial performance.
§ 回顾收益管理经理/市场分析员编辑的报告和分析，和本部门和相关部门负责人讨论未来的策略、机会和威胁。
To review the reports and analysis compiled by the Revenue Manager / Revenue Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Heads of Department.
§ 确保高端技术和商业情报的使用，并且保证数据是完整有序的
To ensure the best use is made of technology and business intelligence tools, and that data is clean.
营运
Operational
§ 指导并协调所有营销活动，并与酒店所有员工保持良好沟通
To direct and coordinate all marketing activities and to communicate these activities throughout the hotel.
§ 根据消费者调查的结果与运营部门合作，提供其管理变革的必要支持
To work with operational departments based on the results of the Consumer Audit and to support appropriate changes.
§ 紧密与其他行政层人员合作，并灵活给予支持，关注酒店整体的成功和酒店客人的满意度
To work closely with other Leadership Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
§ 确保市场销售部员工和其他部门之间的支持，以“群策群力”精神互相协作
To make sure Marketing Associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
§ 回顾并评估营销活动是否有效，并且在必要时调整，以达到或超过年度商业计划中的目标
To review and evaluate the effectiveness of marketing activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan.
§ 确保所有代表市场销售部签署的合同都依照酒店政策和程序进行
To ensure all contracts signed by or on behalf of the Sales and Marketing Department follow the established hotel policies and procedures.
人事
Personnel
§ 支持落实人本品牌, 示范并加强凯悦价值观和文化特性。
Supports the implementation of “The People Brand”, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
§ 管理和协助市场销售部招聘甄选事宜，确保各部门主管的招聘工作遵循酒店方针并且按照参选者能力甄选员工
To oversee and assist in the recruitment and selection of all Sales and Marketing Associates. To make sure that Heads of Department follow hotel guidelines when recruiting and use a competency-based approach to selecting their Associates.
§ 管理市场销售部员工准时每日到岗，确保员工按要求穿着制服并保持高标准的个人仪态和卫生
To oversee the punctuality and appearance of all Sales and Marketing Associates, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
§ 通过适当培训、教导和培养员工个人技巧和能力，达到优化部门主管工作效率的目的
To maximise the effectiveness of Heads of Department by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
§ 和各部门主管进行年度绩效发展探讨会，支持其业务发展目标，确保部门主管和其下属员工举行年度绩效发展探讨会
To conduct annual Performance Development Discussions with Heads of Department and to support them in their professional development goals. To ensure that they in turn conduct annual Performance Development Discussions with their Associates.
§ 确保各部门主管为其员工计划并实施有效的培训计划，包括销售锦囊计划，并和进修及培训发展经理及部门培训员一起探讨
To ensure each Head of Department plans and implements effective training programmes, including Smart Selling Courses, for their Associates in coordination with the Learning and Development Manager and their Departmental Trainers.
§ 鼓励员工的创造性，认可他们的成绩并且提出新的目标挑战
To encourage Associates to be creative and innovative, challenging and recognising them for their contribution to the success of the operation.
§ 支持以人为本原则，示范和加强凯悦价值观和文化特色
To support the implementation of The People Philosophy, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
§ 确保所有员工深刻理解并且恪守员工守则
To ensure all Associates have a complete understanding of and adhere to Associate rules and regulations.
§ 确保员工执行所有酒店、公司和本地关于防火和安全防卫的规章制度和政策
To ensure Associates follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
§ 对员工敬业度调查结果进行反馈并且确保相关变革的实施
To feedback the results of the Associate Engagement Survey and to ensure relevant changes are implemented.
§ 管理销售团队个人商业计划的执行和完成
To oversee the implementation and ongoing monitoring of Personal Business Plans for all Sales Associates.
其他
Other Duties
§ 保持与竞争者酒店、商业合作伙伴和其他组织的代表之间强有力的专业的关系
To maintain strong, professional relationship with relevant representatives from competitor hotels, business partners and other organisations.
§ 对由行业、集团和酒店导致的市场营销策略变化做出反应
To respond to changes in the Sales and Marketing function as dictated by the industry, company and hotel.
§ 阅读酒店员工手册，理解并严格执行员工手册中的规章制度、以及酒店其他如消防安全、食品清洁、安全健康等政策
To read the hotel's Associate Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
§ 出席所要求的培训课程及会议
To attend training sessions and meetings as and when required.
其他
§ 执行其它分派的合理职责
To carry out any other reasonable duties and responsibilities as assigned.
§ 及时正确处理处理酒店危机公关，确保酒店及品牌不受到负面影响
Timely and correctly handle the hotel crisis public relations, to ensure that the hotel and brand is not adversely affected
