· Regularly check price parity, report anomalies promptly, and optimize channel distribution structure. 定期检查价格合规性，及时上报异常情况，优化渠道分销结构。 · Review the accuracy of hotel location and POI information, coordinating with relevant teams to resolve content issues. 审核酒店地理位置与POI信息准确性，协同相关团队解决内容问题。 · Manage paid advertising placements and performance (e.g., Ctrip Pyramid), following content review and SEO optimization recommendations to improve hotel visibility and conversion. 管理付费广告投放及效果（如携程金字塔），遵循内容审核与SEO优化建议，提升酒店曝光与转化。 · Develop and maintain the annual online channel campaign calendar covering core marketing nodes such as Anniversary, Double 11 and Chinese New Year, maintain strategic alignment with the corporate group, and execute both corporate and hotel-level leisure transient promotions including live streaming events. 制定并维护覆盖周年庆、双11、春节等核心营销节点的年度线上渠道活动日历，与集团保持战略协同，统筹执行集团及酒店层面的休闲散客促销活动（含线上直播）。 · Design differentiated e-commerce products aligned with the hotel's leisure strategy, define clear target audiences, channel positioning and campaign objectives, and manage the full product lifecycle including application, content creation, launch and dynamic inventory control. 设计契合酒店散客板块战略的差异化电商产品，明确目标客群、渠道定位及活动目标，全流程管控产品申请、内容制作、上线发布及动态库存调整。 · Establish a full-channel price parity monitoring and early warning mechanism, regularly check price consistency across all distribution channels, report and resolve anomalies promptly, and continuously optimize the channel distribution structure to control commission costs. 建立全渠道价格合规监控与预警机制，定期核查各分销渠道价格一致性，及时上报并处置异常情况，持续优化渠道分销结构以管控佣金成本。 · Oversee the refined operation of domestic/international OTAs, POI information maintenance, and continuously optimize core operational indicators such as Ctrip PSI score. 负责国内外OTA平台的精细化运营及POI信息维护，持续优化携程PSI评分等核心运营指标。