【岗位职责】 1、负责酒店市场传讯策略的制定与执行，包括品牌推广、媒体关系维护及公关活动策划 2、管理酒店社交媒体平台（微信、微博、小红书等），定期发布优质内容并互动 3、撰写新闻稿、剪辑视频、宣传文案及营销材料，确保内容符合品牌调性 4、协调内外部资源，策划并执行线上线下营销活动 5、监测行业动态及竞品动向，提供市场分析报告 6、维护与媒体、KOL及合作伙伴的良好关系 【岗位要求】 1、大专及以上学历，市场营销、传媒、广告或相关专业优先 2、1年以上市场传讯、品牌推广或公关相关工作经验 3、具备优秀的文案撰写能力及创意策划能力 4、熟悉社交媒体运营及数字营销工具 5、良好的沟通协调能力及团队合作精神 6、能适应快节奏工作环境，具备多任务处理能力

工作职责： Coordinate journalist familiarizations/visiting journalist programs and site inspections as required 根据需要协调记者熟悉/访问记者节目和现场视察 Prepare administration documents required for marketing （ie: internet listings, advertising, booking of directory advertising） 编制营销所需的行政文件（即：互联网列表、广告、预订目录广告） Assist with promotions （eg seasonal sales promotions and special events） 协助促销（如季节性销售促销和特别活动） Co－ordinate generic IHG merchandise and hotel brand 协调通用IHG商品和酒店品牌 Co－ordinate hotel brand standards collateral 协调酒店达到品牌标准 Proof read copy of advertising, collateral and press releases where appropriate 阅读广告副本，在适当情况下提供必要产品和新闻稿· Assist with brand standards policing 协助制定品牌标准警告语 Response all the online comments 回复所有在线评论 Operate some of hotel Social media platform according to Marcom Director 根据Marcom总监的指示操作一些酒店社交媒体平台 Make simple designs with artist 与美工进行简单设计· Check and update all promotions in hotel with artist 与美工核对和更新酒店的所有促销活动 Hold the database of hotel pictures and videos 保存酒店图片和视频数据库 Assist to Director of Marcom in developing and follow through public relation activities and productions of promotional materials, press kits and arrange press and media coverage. 协助Marcom总监开发和跟进公共关系及宣传材料、新闻的发布，并安排新闻和媒体报道。 Assist to Director of Marcom to make the monthly report 协助Marcom总监编制月度报告 Assist to Director of Marcom summit all award materials 协助Marcom总监递交所有获奖材料 Other works assigned by Marcom Director 完成Marcom总监交办的其他工作 任职资格： Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 有与客户、员工和第三方互动的能力，能够高度反映了酒店、品牌和公司。 Problem solving and organizational abilities. 良好的解决问题和组织能力 Proficient in the use of Microsoft Office 熟练运用微软套件 Good written and spoken Mandarin & English 良好的书写和口语交流能力 Basic knowledge about designs 设计的基本知识 Familiar with office works 熟悉办工作内容 Diploma or Vocational Certificate in Sales & Marketing, Hotel Management, Business Administration, or related field preferred. 持销售，酒店管理，工商管理及相关专业的证书者优先 1 year related working experience or an equivalent combination of education and experience 1年相关工作经验或同等的教育及经验

1.整理更新酒店的图库、宣传介绍材料、公关活动资料、广告和新闻剪辑。 2.协助酒店拍摄涉及餐饮、广告、印刷品、新闻报道等。

1. 维护媒体、KOL关系，对接探店、采访与宣传合作 2. 撰写新闻稿、宣传文案，跟进媒体报道发布 3. 协助策划并执行酒店各类公关活动，负责现场协调 4. 整理宣传素材，配合各部门完成品牌推广工作

Digital Marketing Executive Mandarin Oriental, Sanya is looking for a Digital Marketing Executive to join our Sales & Marketing team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.  Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences. MANDARIN ORIENTAL, SANYA A hidden gem where nature is celebrated, and privacy is assured. Mandarin Oriental, Sanya is the first venture of Mandarin Oriental Hotel Group in China, extending the Group’ luxury and lifestyle retreat concept designed for seasoned international travellers in search of tranquillity and the utmost in relaxation and luxury. The resort enjoys the tranquillity of a 1.2 km nationally protected coral bay and is spread out over 12 hectares of lush tropical bloom overlooking the warm, soothing waters of the South China Sea. About the job Lead the overall digital marketing operations of the hotel, including strategy formulation, channel operation, brand promotion, online campaign management, data analysis and reputation optimization. Responsible for driving direct online revenue, enhancing brand digital influence, improving guest conversion and user engagement, and delivering sustainable marketing growth in line with hotel business and revenue objectives. As Digital Marketing Executive, you will be responsible for the following duties:   Maintain good relations with main E-commerce representative through telephone and social contact to provide accurate information on the resort’s latest facilities, services and activities   Ensure hotel receives regular exposure in social media   Together with the Director of Communications, plan and develop promotional and communications strategies via internet, social media and e-mail.   Maintain regular contact with social media and other website representative to keep up-to-date contact lists Encourage and create regular write up material highlighting new services, special promotions and the Unique Selling Propositions of hotel   Ensure all product information is correct in all forms of social media and website.   Other tasks as deemed appropriate by the Director of Communications As Digital Marketing Executive, we expect from you:  ·         Industry-oriented and passionate ·         Minimum 1-2 years of relevant working experience with similar position ·         Proficient in English ·         Good communication skills ·         Creative and innovative Our commitment to you Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously. MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones. Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally. Local benefits A competitive salary and benefits packages Annual Leave and Public Holidays Social Insurances and Housing Fund Free accommodation and meals We’re Fans. Are you?

【岗位职责】 1、负责通过公关和促销活动实现集团和酒店在本地和国际上的定位目标。 2、协助销售总监开发公关促销计划及制作预算。 3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。 4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。 5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。 6、开发并跟进酒店的各项市场活动。 【岗位要求】 1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。 2、积极主动组织丰富的市场公关及广告媒体的会议活动。 3、发布酒店重大事件及促销新闻。 4、建立，保持与广告商和公共关系组织的关系。 5、在本地市场内，通过参加各种营销活动，树立饭店的形象。 6、负责各类材料、图片、数据库，资料库和文档等。 7、维护酒店和集团的形象。 8、监视并确保对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。 9、计划与协调酒店赞助的活动。 10、发现并组织有关赞助活动去提高酒店在市场的形象。 11、参与准备和制定部门/小部门/分部门的目标。 12、开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体，并与公关客户保持联系。 13、参与准备战略计划。 14、积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。 15、掌握市场营销数据。 16、主动承担发展，执行酒店年度公关计划和广告活动。 17、在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。 18、在团队内有效的工作。 19、遵守酒店酒店的行为准则。 20、遵守酒店酒店员工守则。 21、遵守酒店酒店的政策及程序。