·
Achieve budgeted revenues and
personal/team sales goals and maximise profitability. Participate in the
preparation of the annual departmental operating budget, the hotel marketing
plan and business plan, and financial plans.
·
在预算内达成营收目标和员工销售目标，使利润率最大化。参与制定部门年度预算、酒店的营销计划、经营及财务计划。
·
Create and implement sales
plans that drive measurable incremental occupancy, increase average rates,
increase volume, food and beverage and banquet sales.
·
拟定并执行销售计划，推动客房入住率明显上升，提高平均房价，提升业务量，增加餐饮和宴会销售。
·
Review monthly reports and
sales forecasts to analyse current/potential market and sales trends,
coordinate activities to increase revenue and market share and monitor
performance to ensure actual sales meet or exceed established revenue plan.
·
审核每月报表和销售预测报告，分析当前和潜在营销趋势，协调各种活动增加营收与市场份额，并监督进展，确保业绩达到或优于既定营收计划。
·
Create and develop special
events and sales blitzes to showcase the hotel to potential clients. Attend
trade shows and major market events locally and nationally to promote new
business and increase sales and marketing opportunities for the hotel.
·
制定、开发各种特别活动和销售活动，向潜在客户推广酒店业务。参加贸易展以及全国和本地大型营销活动，增加新业务机遇，为酒店提升营销机会。
·
Provides a professional,
advisory support service to the General Manager
·
为总经理提供专业的咨询支持。
·
Enhance the image of the hotel
in the local community
·
提升酒店在当地的形象。
·
Participate as an active member
of the community through associations, memberships and other trade
organizations
·
通过协会、会员和其他行业组织，积极参与社区活动
·
Review regularly internal
promotion pieces for visual effect and ensure they conform with brand standards
·
定期检查内部宣传的视觉效果，确保符合品牌标准
·
Organize and promote, in
cooperation with the Food & Beverage Department special projects to
stimulate Food & beverage sales within the community, including, but
limited to, tournaments, balls, parties, gastronomic festivities, etc.
·
与餐饮部合作，组织和推广相关项目，促进酒店的食品和宴会，包括但不限于比赛、舞会、派对、美食庆祝活动等。
·
Interacts with individuals
outside the hotel, including, but not limited to clients, Convention Bureaus,
local Hotel Associations, Government Tourist offices, Airlines, Travel Agents,
Tour Operators, competitors and other members of the local community
·
与酒店以外的个人进行沟通，包括但不限于客户、会议、当地酒店协会、政府旅游办公室、航空公司、旅行社、旅游运营商、竞争对手和当地社区的其他成员。
·
Investigate potential markets
by:
·
通过以下方式调查潜在市场:
·
Reviewing Sales Department and
Front Office correspondence files
·
-审核销售部门和前厅部的通信文件。
·
Analysing guest history and
registration card files
·
-分析客户历史记录和登记卡文件。
·
Studying guest questionnaires
·
-研究客人问卷。
·
Reviewing government statistics
on visitors to the city
·
-回顾政府发出的关于到本地区的人数的数据分析。
·
Analysing competition's
sales/promotion efforts
·
-分析竞争对手的销售/促销活动。
·
Studying various reference and
industry publications for sales leads
·
-研究各种参考资料和行业出版物，寻找销售线索。
·
Recommend to General Manager
the kind of advertising which will be most productive for the hotel by
analysing the market effectiveness of past advertising campaigns and consulting
with other Department Heads and the Advertising Agency
· 通过分析以往广告活动的市场效果，并与其他部门主管和广告公司进行协商，向总经理推荐对
酒店最有成效的广告。
·
Review regularly the Public
Relations activities to ensure high awareness of the hotel in the local and
national media
定期回顾公共关系活动，以确保酒店在当地和全国媒体的高认知度。
