Produce
the Annual Revenue Plan, Marketing Budgets and Forecasts
制订年度收益计划、市场预算及预测。
Produce
Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are
achieved
制订与收益计划相关的工作计划,以确保收益计划目标得以实现
Provides
a professional, advisory support service to the General Manager
向总经理提供专业的咨询服务
Coordinate
all methods of maintaining and increasing business volume. This includes
advertising, sales promotion, personal selling, publicity, community relations,
special sales projects, etc.
协调保持和增加业务量的各种方法,包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。
Create
and implement special programs to achieve greater profitability through:
通过下列手段创建及实施特别计划以创造更大的效益:
Increasing
average rate
提高平均房价
Increasing
overall occupancy
提高整体入住率
Increasing
business volume during off-peak periods
提高淡季业务量
Increasing
local Food & Beverage and Banquet Sales
增强在当地的餐饮和宴会销售
Enhance
the image of the hotel in the local community
提高酒店在当地社区的声望
Participate
as an active member of the community through associations, memberships and
other trade organizations
通过联谊、入会和加入其它行业组织来积极参与社区事务
Review
regularly activity reports of Sales and Marketing personnel to ensure targets
and Sales objectives are being met
定期检查销售与市场部员工的活动报告,以确保销售目标的实现
Review
regularly internal promotion pieces for visual effect and ensure they conform
with brand standards
对酒店内部宣传品的视觉效果进行定期检查,以确保它们能够达到品牌标准
Organize
and promote, in cooperation with the Food & Beverage Department special
projects to stimulate Food & beverage sales within the community,
including, but limited to, tournaments, balls, parties, gastronomic
festivities, etc.
与餐饮部进行协调,组织并推进特殊项目的实施,以促进在社区内部的餐饮销售工作,包括并不仅限于举行各项体育比赛、舞会、聚会及美食节
Interacts
with individuals outside the hotel, including, but not limited to clients,
Convention Bureaus, local Hotel Associations, Government Tourist offices,
Airlines, Travel Agents, Tour Operators, competitors and other members of the
local community
与酒店外的个人交往,包括并不仅限于客户、会议局、当地的酒店协会、政府旅游部门、航空公司、 旅行社、旅行运营商、竞争者及其它当地社区成员
Investigate
potential markets by:
通过以下手段对潜在市场进行调查:
Reviewing Sales Department and
Front Office correspondence files
对销售部和前台的通信文档进行检查
Analyzing guest history and
registration card files
对客史档案和登记卡档案进行分析
Studying guest questionnaires
研究客户调查问卷
Reviewing government statistics on
visitors to the city
研究政府对来当地旅游的游客的统计数字
Analyzing competition's
sales/promotion efforts
分析竞争对手的销售和促销工作情况
Studying various reference and
industry publications for sales leads
对各类参考资料及行业出版物进行研究,以寻找销售机会
Recommend
to General Manager the kind of advertising which will be most productive for
the hotel by analyzing the market effectiveness of past advertising campaigns
and consulting with other Department Heads and the Advertising Agency
分析以往广告活动及向其它部门负责人和广告机构进行咨询,研究何种广告效果最好,并就此向总经理提出建议
Procure
new and repeat business for the hotel by maintaining contact with Airlines,
Travel Agencies, Commercial Houses, Private Clubs and Professional Associations
within the community and neighboring markets
与社区及周边市场内的航空公司、旅行社、商行、私人俱乐部和行业协会保持联系,以发展新客户及保持老客户
Review
regularly the Public Relations activities to ensure high awareness of the hotel
in the local and national media
定期对公关活动进行检查,以保证酒店在当地及全国媒体中的影响力
Manage
the development of new products and services
对新产品和服务的开发进行管理
Oversee
the development of new marketing strategies
对新市场策略的发展进行监管
Conduct
market research
进行市场调研
Maintain
good communication with Regional Sales and Marketing personnel and implement
corporate initiatives
与区域销售及市场工作人员进行良好沟通并实施公司策略
Works
with Human Resources on manpower planning and management needs
和人力资源部一起进行人力规划和管理需求。
Works
with Director of Finance in the preparation and management of the Department’s
budget
和财务总监一起编制和管理部门预算。
Required Skills
技能要求
Demonstrated
ability to interact with customers, employees and third parties that reflects
highly on the hotel, the brand and the Company.
具有代表酒店,品牌和公司与顾客,员工和第三方交往的能力。
Problem
solving, reasoning, motivating, organizational and training abilities.
具有解决问题,推理,号召,组织和培训能力
Proficient
in the use of Microsoft Office
精通微软办公软件
Good
Communication and writing skills
良好的沟通和写作技能
Qualifications –
学历
Bachelor’s
degree in Sales, Marketing or related field.
具有营销,市场或相关领域的学士学位。
Experience –
经历
4 years
of relevant experience or similar supervisory role, or an equivalent
combination of education and work-related experience.
4年相关工作经验或类似的管理经验,或与此相当的教育与工作经验结合的背景。