Primary Responsibilities主要职责
·To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing.
·The Marketing Communications Manager performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.
·The Marketing Communications Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel.
·Organize regular visits by professional persons from the media and members of the trade to the hotel.
·Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards.
·Ensure optimum publicity is created for all major hotel happening.
·Supervise taking of photographs and prepare news release of events undertaken by the hotel.
· Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities.
·The Marketing Communications Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.
·The Marketing Communications Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Marketing Communications Manager ensures the smooth operation of the PR head office.
·Special projects / ad-hoc assignments as and well assigned.
·Prepares monitors and controls the PR annual budget and ensure every PR activity has the max effect.
·树立酒店良好形象并与公众（卖主、供应商、客户及社会）建立良好的关系。
·遵循集团和下属酒店所列的各项规定及本酒店的规章制度，在市场销售总监具体指导下，履行自己的职责。
·每年为酒店制定公关及媒体宣传计划。
·定期组织新闻界和商界人士参观酒店。
·确保所有文具和印刷品完全符合集团标准。
·酒店的每次宣传都有助于为饭店建立良好的声望。
·管理有关为酒店拍照撰写的新闻事宜。
·组织店内外公关活动，例如部门内或店内活动。
·与国内外新闻界人士以及酒店其他有潜力客户保持联系。
·保持与酒店其他部门的联系与合作，同时与本地区其他公关经理保持联系。还要确保本部门运作正常。
·特别项目/广告安排。
·掌握和控制酒店公关年度预算并确保每个酒店公关活动能够发挥最大效用。
Knowledge and Experience知识和经验
·Have more than five years work experiences in hotel and more than three years work experiences of MARCOM
·Have a whole knowledge and master the facility, service project character, hotel operation guideline and sales strategy
·Have a good knowledge of news, advertisement, advertising and other professional knowledge, know well about the marketing, and expanding operation, know about the situation of travel area and hotel management knowledge, master the public relation, psychology and physical science and other basic knowledge
·Know well the policy, laws, regulation of government
·Use foreign language conversation with the foreign customers, and have the ability to read and translate foreign language professional data, possessing strong foreign conversation and write skills
·Possess extensive social activity and strong organizing abilities.
·Possess good PR visualize
·具有五年以上酒店工作经验，并有三年以上市场传讯工作经历
·全面了解并掌握酒店的设施设备、各种服务项目、产品特点、酒店经营方针及销售策略等
·掌握新闻、广告、宣传等专业知识，熟悉营销和推广业务，了解旅游业现状及酒店管理知识，掌握公共关系学、心理学、行为科学等基础知识
·了解政府有关政策、法律和条款规定
·通用外语与外宾进行熟练会话，并能阅读和翻译一门外文有关专业资料，具有较强的外语会话和写作能力
·具有广泛的社交活动能力和较强的组织协调能力
·具备良好的公关形象
