Primary Responsibilities主要职责 ·Seeking online marketing opportunities and in managing On-line site，bringing revenue to the hotel. ·Assist Mar com Director to develop marketing program to promote F&B outlets and other products. ·Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities. ·Evaluating the performance of our On-line site and give suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing number of bookings and keeping the website up to date. ·Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel. ·Constant customer interaction in the outlets to understand market trend and maintain guests relations. ·Coordinates all activities with the Departments. ·寻找在线营销机会并管理线上网站，为酒店带来收入。 ·协助总监开展活动以宣传酒店产品和餐饮产品。 ·开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动。 ·评估线上网站的表现，并就如何促进和提高酒店在网络上的形象提出建议，以增加预订量并保持网站更新。 ·在酒店的客人和员工中及酒店內开展的活动中公布促销信息。 ·与酒店客人保持良好沟通以掌握市场动态，维护客户关系。 ·与部门就所有活动进行协调。 Knowledge and Experience知识和经验 ·Diploma and above ·2 Years of related experience ·Good local and English language skills ·Strong organizational skills ·Ability to lead, motivate and develop a team of individuals ·Sound administrative ability ·Able to handle demanding workload ·大专及以上 ·相关工作经验2年 ·良好的地方和英语语言技能 ·强大的组织技能 ·领导能力，鼓励和发展个人合作 ·健全的行政能力 ·能够承受大工作量

1.     完成线上渠道维护、开发、更新及统计直销板块数据； Complete online channel maintenance, development, update, and statistics of data. 2.     负责抖音、小红书等自媒体渠道编辑、发布、维护、管理和互动，需要有一定的拍摄、剪辑基础及抖音运营、直播经验; Be responsible for editing, publishing, maintaining, managing and interacting with Douyin ，Xiaohongshu and other media channels, and have certain experience in shooting, editing, and Douyin operation and live broadcast. 3.     负责管理如直客通、抖音、酒店官网等线上平台的日常运营，包括但不限于产品上架、下架、推广、平台营销和内容管理工作; Be responsible for managing the daily operation of online platforms such as Zhiketong, Douyin, and the hotel's official website, including but not limited to product launch, offline, promotion, and platform marketing and content management. 4.     分析市场需求，依据产品特点制定网络营销方案; Analyze market demand and develop online marketing plans based on product characteristics. 5.     完成其他与数字营销相关工作. Complete other tasks related to digital marketing.

岗位职责 1.协助制定媒体沟通策略，执行媒体沟通方案，负责与内地各类媒体的日常沟通和关系维护，协助本行新闻发言人应对媒体洽询； 2.维护媒体发布的统计与分析机制； 3.负责与合规、风险控制等部门对接，处理媒体负面报道，管理本行的声誉风险； 4.有较强的写作能力，独立撰写本行发布的新闻稿件及完成日常书面材料； 5.协助审核子行各部门及各分行向媒体所发布信息，确保本行的新闻发言人制度得到贯彻落实； 6.管理本行门户网站中的相关频道，审核门户网站的整体风格和文字内容，督促其他频道的及时更新； 7.负责本部信息的行内沟通，维护内网的相关频道； 8.负责企业内刊的选题把控、内容审核等工作； 9.完成上级安排的其他工作。 岗位要求 1.大专以上学历； 2.思维敏捷，为人积极主动;有独特的思维方式； 3.有媒体资源者优先； 4.具有良好的沟通能力，善于和媒体打交道，具有良好的商务谈判技巧； 5.一年以上展会相关经验，熟悉展览招展招商运作流程优先； 6.具有一定的文字功底，能够撰写展会新闻稿； 7.有亲和力，热情开朗，为人诚恳，待人接物大方，具有良好的团队精神。

岗位职责 1、熟悉线上渠道运作的流程、汇总每周渠道收益报告和其它支持文件。 2、开发，实施和监督酒店社交媒体平台上的策略活动来驱动业务，完成渠道拓展和推广活动。 3、开拓多渠道宣传途径，负责运营酒店官方微信公众号等多平台线上自有媒体。 4、协助销售总监执行市场推广策略来增长收益来源、提高本地知名度及维持良好关系。 5、监督竟对酒店及市场动态分析趋势和机会以增加酒店在线生意潜力。 6、开发和实行数字营销策略与酒店线上生意总体目标一致。 7、确保及时跟进并争取媒体和酒店的战略伙伴关系，从而推动宾客满意度达到目标。 岗位要求： 1、有5星级国际品牌酒店工作经验者优先考虑。 2、具备良好的中，英文读写能力。 3、有市场推广，广告或市场传讯相关工作经验。

1、对集团会员发展总监负责，完成其交办的各项任务; 2、负责集团小程序、GC 平台的经营及管理; 3、制定电商发展计划并执行: 4、完成公司制定的业绩指标; 5、对接行业资源、集团内部资源不断完善电商产品; 6、及时更新电商信息并进行推广; 任职要求:同职经验 2 年以上;

负责酒店小程序、美团、携程、飞猪等APP 的日常运营工作（页面上传、产品上新、上线后客户反馈和市场变化情况），提高关注度和用户转化率； 2、负责各平台新品上线，价格变更，促销活动参与； 3、跟踪网站推广效果，建立有效运营手段（针对不同类型客户的精准营销策略和增量）提升用户活跃度，增加粉丝数量； 4、协助平台各渠道和各部门定期策划并执行营销活动； 5、每天销售数据汇总，并对数据进行分析，查找销售问题，及时跟进处理； 6、关注行业动态，分析竞争产品动态，指定和完成战略的运营策略； 7、负责OTA产品的市场调研、需求、规划、运营及推广工作，通过日常内容的发布、热点话题、互动活动等凡是提高用户粘性及用户转化率；

【岗位职责】 1、汇总每周渠道收益报告和其它支持文件,包括不仅限于大众点评美团，直客通。 2、监督竟对酒店及市场动态分析趋势和机会以增加酒店在线生意潜力。 3、在第三方渠道拓展酒店产品如客房,餐饮和婚宴新的线上生意机会。 4、开发和实行数字营销策略与酒店线上生意总体目标一致。 5、开拓多渠道宣传途径，例如小红书、抖音、快手等。 6、开发,实施和监督酒店社交媒体平台上的策略活动来驱动业务，和市场传讯总监、社交媒体第三方一起拓展广告信息。 7、和酒店所有部门建立良好的正面的工作合作关系,确保酒店所有部门能够理解数字营销的理念。 8、协助市场传讯总监执行市场推广策略来增长收益来源(包括客房，餐饮，宴会和婚宴、会议与活动)，本地知名度(酒店品牌在本地市场的声誉及知晓度)及维持良好关系(企业客户、酒店客人、商业伙伴、本地社区、政府和供应商)。 9、维护正面沟通，与企业指定搜索营销机构和外部线上合作伙伴建立非常紧密良好的关系。 10、确保及时跟进并争取媒体和酒店的战略伙伴关系，从而推动宾客满意度达到目标。 【岗位要求】 1、专科以上文化程度，3年以上同岗位工作经验。 2、较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。 3、熟悉电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。 4、能够熟练运用各类视频剪辑软件。 5、个性积极主动，工作认真负责。

职责要求： 1.产品创建及推广：根据每月的销售方案创建线上新品，发布至OTA平台推广售卖。 2.平台流量优化提升：根据平台规则及广告政策引流工作不断优化各类信息流量，提高流量转化率。 3.订单处理及点评维护：协调景区内部解决各OTA平台问题订单，回复各OTA平台点评及汇总反馈点评意见至各相关部门。 4.对账回款：协助财务每月核对账单及沟通平台支付结算账款、预付款。 5.数据分析：定期分析市场数据及竞对信息，及时调整优化营销策略。 任职要求 1.专科及以上学历。 2.熟悉服务业酒店、景区电商平台，有相关运营经验。

As E-Commerce Manager, you’ll be responsible in driving The Middle House’s digital growth and customer experiences by supporting the team in building and managing the digital ecosystem and digital conversion channels. Plans and develops all brand social media channels and manages online community. WHAT YOU’LL GET: At Swire Hotels, we have great expectations of our team members. That's why we reward them with many in return. In addition to your competitive salary, medical/ dental and leave entitlement, we’ll shower you with perks, including: · Fun: Meet with hoteliers who bring playfulness at work each day! · Appreciation: An appreciative & supportive culture that allows you to be your best self. · Empowerment: We invite you to speak up & put your own ideas into actions. · Development: Tons of learning opportunities for you to upskill yourself. · Authenticity: You got accessories, hair dyes or tattoos? No worries, we accept the stylish you! WHAT YOU’LL NEED: · Experience: 3 to 4 years of experience eCommerce Marketing and Digital Marketing. · Education: A degree holder in Marketing, Business Administration or equivalent in related discipline · Skills: Knowledge of web and mobile development, website, mobile apps, digital, online or e-Commerce development. Proficient in paid media and analytics reporting platforms such as Baidu Analytics, Baidu Ads, GTM, WeChat (Weixin) Management Platform, Baidu Tongji, and Facebook Business & Ads Manager. Knowledge in design tools, Adobe Creative Suite (Photoshop, Illustrator) and photography skills are an advantage. Excellent command of written and spoken English and Chinese. · Personality: Good team player, capable in working in a dynamic and fast-pace environment. Detail-oriented, proactive, independent and diligent. WHAT YOU’LL DO: · Manage and build The Middle House’s digital ecosystem including website, eCommerce platform and social platforms. · Track & evaluate website performance & campaign effectiveness as a Baidu Analytics ninja with hands-on experience. · Be responsible for Baidu Analytics ninja with hands-on experience in tracking and evaluating website performance and campaign effectiveness. · Take ownership in analysing site wide, cross platform customer journey data and reports on key metrics. · Develop and execute creative, engaging content calendar and daily, weekly, monthly reports. · Support and facilitate the overall digital strategy and digital campaign initiatives in driving growth and conversion with programmatic, paid social, and SEM/ SEO

【岗位职责】 1.与网上销售平台合作，最大限度地增加收入，并跟踪销售结果 2.撰写稿件并发到媒体上 3.监控和管理酒店的在线平台，并进行分析与汇报 4.建立良好的沟通 5.完成总监安排的其他任务

我们需要的是—— 1、负责与公司已经开发和拓展的线上渠道进行对接； 2、负责将公司产品上线到各个渠道并做好渠道的维护及库存的管理； 3、负责与线上渠道如：小红书、有赞商城、视频号小店的日常运营及直播运营。 4、完成领导交办的其它工作。 我们希望你是—— 1、必须拥有过：有赞商城、视频号小店、小红书的运营工作经验； 2、熟悉有赞商城、小红书、微信直播和视频号小店的运营规则； 3、能够运营小红书、视频号或抖店； 4、运营过粉丝数量超过 10 万，线上商城营收超过 300万的朋友，可以大胆提出自己的薪资要求。

1.    为公司旗下每家酒店建立市场推广计划来提高在线客户市场的收益。 2.    监督并授权网络媒介进行的市场推广活动。 3.    监控酒店网站流量分析，以发展在线业务和寻求商业机会。 4.    确保酒店在所有批准的在线分销网站上的资讯是最新的，符合酒店品牌的要求。 5.    管理酒店的社交媒体与总部已批准的社交媒体平台保持一致，并且完全总从香格里拉集团的政策和指导方针。 6.    积极参与定期的收入战略会议、餐饮营销会议，并实施与战略制定相关的行动。 7.    保持积极的沟通，并与酒店相关部门负责人建立团队合作，帮助实现酒店的整体在线目标。 8.    协助执行酒店市场行销战略（目标、策略和行动）从而达到和超越房务、餐饮和其它创收部门的预计营业目标。

1.Brand.com ●Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly. ●Ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com). ●Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels. ●Liaise with the regional and corporate offices for deploying website enhancements and functionality upgrades. ●Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager. ●Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales). ●Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers. ●Enhance brand.com revenue share YoY. ●Drive brand.com sales, including Add-Ons, and uplift revenue YoY. ●Uplift brand.com KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc. 2.Website Analytics ●Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly.●Own and lead the website production and prepare action plans to enhance performance.●Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office.3.Search Engine Optimisation (SEO) ●Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available. ●Establish, develop and maintain a keyword matrix for the hotel and consider it when designing website content. ●Update and optimise meta titles, descriptions and image tags in all languages. ●Follow corporate guidelines for SEO content management and best practices. 4.Digital Paid Media Strategy ●Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets. ●Implement and manage the hotel’s annual advertising plan for all digital channels. ●Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.). ●Liaise with the Marketing/PR team and the creatives of media campaigns. ●Ensure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines. ●Own digital campaign performance and ensure profitability. ●Establish a good relationship with the media and other stakeholders. ●Report digital campaign data to senior managers and identify improvement opportunities. ●Review and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’. ●Monitor, report and act upon brand-name hijacking that dilutes direct web revenues. ●Stay up to date with recent media technicalities and identify business opportunities. 5.Online Travel Agents ●Review and maintain the hotel representation on OTAs including content, images and review score. ●Maintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities. ●Manage the relevant OTA’s media investment such as sponsor listings etc… 6.Social Media ●Update and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines. ●Copywriting and visuals should be provided by the Marketing & PR team. ●Assist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts. ●Ensure the content well represents the hotel and is in line with corporate guidelines. ●Stay up to date with social media trends and functionalities and liaise with the Marketing team accordingly. ●Monitor the hotel’s social media representation and use the online reputation management tool, maintaining a consistent representation of the brand. ●Ensure KPIs are within benchmark and as set by the regional and corporate offices. 7.eMail Marketing/Newsletters ●Formulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.). ●Prepare and send with regular frequency (minimum once a month) email newsletters to all qualified guests/individuals who have subscribed to receive the hotel’s e-newsletter. ●Ensure emails are in line with the strategy and corporate guidelines (e.g. Corporate Identity, preferred vendors and systems). ●Actively develop the hotel’s newsletter database while ensuring GDPR compliance. ●Analyse email productivity and profile segmentation. 8.Photo Optimisation ●Ensure the pictures loaded on all brand and third-party websites and social media are in accordance with corporate identity guidelines. ●Identify signature shots representing both the hotel and the brand and liaise accordingly with the marketing team. 9.Training/Education ●Participate in mandatory corporate and regional web-related trainings and brief the respective heads of departments when necessary. ●Participate in the monthly Revenue & eCommerce corporate calls. ●Stay up to date with new market trends and digital technologies.

1、有不少于1年的线上运营经验； 2、有独立营公司抖音号、视频号、公众号、小红书等账号能力 3、有短视频拍摄制作经验、图文拍摄编辑经验 4、能搭建线上商城及进行线上销售运营

Use both account interaction and publicly available tools to monitor competitors' activities as it relates to both the hotel and the portfolio of accounts and share relevant information with key stakeholders in line with hotel procedures. 使用客户互动和公开可用的工具来监控竞争对手的活动，因为它与酒店和客户组合有关，并根据酒店程序与主要利益相关者共享相关信息。  Provide feedback to management on changing market conditions, including competition and market trends. 就不断变化的市场状况（包括竞争和市场趋势）向管理层提供反馈 。 Involve Director of Sales and Marketing where appropriate on sales calls and sales meetings.在适当的情况下，与销售总监和营销总监参与销售电话和销售会议。  Communicate to his/her superior any issues encountered and other relevant information. 与上级沟通遇到的任何问题和其他相关信息。   Attend and participate in and where appropriate, organise training sessions, daily briefings and other meetings as required. 出席和参与，并在适当的情况下，根据需要组织培训课程、每日简报和其他会议。 Ensure accurate and timely updating of an accurate record of all relevant activities in the provided Sales System for future reference and control purposes. 确保准确及时地更新所提供的销售系统供将来参考和控制。  Update Account and Contact profiles, attach Account plans, ensure ‘live’ information for action. 更新客户和联系人资料，附加客户计划，确保“实时”信息以供操作。 Develop awareness and reputation of the hotel and the brand in the local community.  提高酒店和品牌在当地社区的知名度和声誉。  Perform other duties as assigned. 执行分配的其他职责。

职位职责： 1、电子商务经理将服务本酒店，提供本地、地区和全国范围的洞察力，以增强他们的数字体验； 2、与营销团队的同事携手合作，通过相关、品牌和真正参与的有针对性的信息传递吸引当前和未来的客户； 3、分析市场需求，依据产品特点制定网络营销方案； 4、协同制定渠道产品的电子商务发展策略，通过有效的成本控制和营销手段，提升在线销售平台的知名度、扩大市场影响力； 5、一起推广酒店的品牌知名度。 岗位要求： 1.2年相关工作经验，或与此相当的教育与工作经验结合的背景 2.具有市场营销，酒店管理，商业管理或相关领域的学士学位或大专学历

1、负责微信公众号、抖音等自媒体的平台日常运营和维护工作，为酒店整体品牌传播和营销服务，高效产出年轻人喜欢的热点视频内容，提高用户的关注度和粘性。 2、吸收掌握并实时更新酒店的产品及文化，综合时下的热点，把其转化成针对不同用户实时调整和更新微信、小视频等推广内容，并利用不同的方式传播。 3、制定并实施清晰的用户互动策略，增加粉丝数量，粉丝活跃度和忠诚度。 4、跟踪新媒体平台推广效果，分析数据并反馈，总结经验，建立有效运营手段，提升用户活跃度，增加粉丝量。

1.接受和执行市场销售总监的工作指令，并向其负责和报告工作； 2.根据营销计划和销售策略的要求，负责OTA市场的开拓和销售以及团队接待工作的内部协调； 3.走访OTA市场客户，与重要客户保持密切的联系，建立良好的合作关系； 4.负责旅游团队的流量控制和团队入住接待的协调工作，检查督促下属员工做好团队房间及餐饮预订的接洽，确认，以及入住前的通知等事宜； 5.负责旅游团队的订房合同事宜； 6. 负责OTA市场信息的搜集和分析，并将有价值的信息资料上报市场销售总监； 7.建立OTA市场的客户资料档案，并负责管理。 底薪：5000-6000+提成

岗位职责 1.根据部门经理制定的销售计划，具体执行争取商务、散客的销售工作。 2.掌握本地区及国内外商务、散客市场动态，定期向部门经理提出销售调研报告。 3.研究市场，预测商情，及时掌握市场动向，协助销售经理做好促销计划。 4.制定、修改和审核有关报价信、合同及推销信件。认真做好商务、散客档案资料管理工作。 5.负责以销售主管的业务培训工作。 6.定期进出销售计划中所负责部分的执行情况报告，并对计划执行中存在的问题提出意见。 7.按计划走访客户，了解客户对酒店的意见，增强与宾客的的沟通，建立良好的客户关系。 岗位要求 1. 有从事酒店前台、销售、公关等部门的工作经历。 2. 具备酒店销售学、酒店管理学、旅游经济学、旅游心理学、公共关系学等知识的储备。 3. 了解合同法、企业法、旅游法以及有关涉外法规。 4. 具有市场调查和预测能力，能及是掌握市场动态，并能综合分析，及时地提出相应的措施和合理的建议。 5. 有较强的语言表达能力，能撰写市场调研报告，具有起草工作计划、总结及业务汇报的能力。