工作地点:大中华区/Greater China
工作职责:
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具备扎实的酒店企业客户销售经验及大中华区市场经验;
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负责 TUI 大中华区旗下酒店的整体收益优化策略;
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根据市场需求、预订节奏、市场变化及竞争酒店表现,制定并持续调整价格、库存及分销策略;
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持续监控入住率、ADR、RevPAR、Pickup、预订节奏、渠道结构及市场定位等核心指标;
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负责周度、月度及滚动预测,并及时识别收入机会及潜在风险;
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优化官网直销、OTA、GDS及其他分销渠道的房量、价格与库存配置;
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分析竞争酒店价格、市场趋势、重大活动及本地需求来源,并快速转化为商业行动;
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与酒店总经理、销售、电商及商业团队紧密合作,大化酒店收入机会;
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从盈利能力及业务置换角度评估协议客户、团队、批发及休闲业务;
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及时识别表现不佳的酒店、时段、细分市场及渠道,并制定明确的改善方案;
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提升直销贡献,优化渠道结构,并降低不必要的分销成本;
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定期组织酒店收益业绩回顾,确保制定的行动计划真正落地执行;
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支持新酒店筹开,包括价格体系、市场定位、客源细分、收入预测及开业收益策略;
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支持大中华区酒店年度预算及商业计划制定;
Job Responsibilities:
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Lead revenue optimization
strategies for TUI hotels across Greater China.
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Develop and continuously adjust
pricing, inventory and distribution strategies based on demand, booking pace,
market conditions and competitor performance.
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Monitor key performance
indicators including Occupancy, ADR, RevPAR, pickup, pace, channel mix and
market positioning.
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Prepare weekly, monthly and
rolling forecasts and identify revenue opportunities and risks at an early
stage.
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Optimize room inventory and
availability across direct channels, OTAs, GDS and other distribution
platforms.
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Monitor competitor pricing,
market trends, major events and local demand generators and translate insights
into immediate commercial actions.
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Work closely with hotel GMs,
Sales, E-Commerce and Commercial teams to maximize revenue opportunities.
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Evaluate corporate, group,
wholesale and leisure business based on profitability and displacement
analysis.
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Identify underperforming
hotels, periods, segments and channels and develop clear recovery plans.
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Drive stronger direct
contribution, optimize channel mix and reduce unnecessary distribution costs.
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Conduct regular revenue
performance reviews with hotel teams and ensure agreed actions are implemented.
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Support hotel pre-openings with
pricing architecture, market positioning, segmentation, forecasting and opening
revenue strategies.
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Support annual budgeting and
commercial planning across the Greater China portfolio.
资格要求:
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具备大中华区酒店或旅游行业休闲销售经验;
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至少
5年酒店收益管理经验,具有国际酒店集团或多酒店/区域收益管理经验者优先;
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熟悉大中华区酒店及旅游市场;
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具有实际提升 ADR、RevPAR、入住率及酒店整体收入表现的成功经验;
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具备优秀的数据分析能力,同时拥有较强的商业意识和结果导向;
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熟悉 PMS、CRS、RMS、OTA及酒店分销系统;
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能够挑战现有策略,并将分析快速转化为可执行的商业行动;
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具备优秀的沟通、协调及跨部门合作能力;
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普通话流利,并具备良好的英语工作能力;
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能够根据业务需要在大中华区出差
Qualifications:
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Minimum 5 years of hotel
revenue management experience, preferably with an international hotel group or
multi-property responsibilities.
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Strong understanding of the
Greater China hospitality market.
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Proven track record of
improving ADR, RevPAR, occupancy and overall revenue performance.
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Strong analytical capability
combined with a commercial and results-driven mindset.
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Hands-on knowledge of PMS, CRS,
RMS, OTA and hotel distribution platforms.
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Ability to challenge existing
strategies and turn analysis into executable actions.
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Strong communication and
stakeholder-management skills.
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Fluent Mandarin and good
working English.
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Willingness to travel across
Greater China when required.