1.
Assists
in region-wide coordination of rooms, food and beverage, spa, and golf
promotions.
2.
Develops
leisure marketing plan that addresses the distribution of rate offers, packages
and programs designed to build occupancy.
3.
Maintains,
updates, and manages all web sites.
4.
Coordinates
offers and information for all publications and inserts with regard to brand
loyalty reward mailings.
5.
Develops
brochure and property collateral materials.
6.
Participates
in all property imaging work (e.g., signage).
7.
Uses
and interprets all reporting necessary for sound marketing recommendations,
including but not limited to DMA source market reports, past guest lists
(utilizing leisure rate codes) and tracking.
8.
Reviews
and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
9.
Ensures
consistent marketing message is communicated in all advertising and collateral
efforts.
10.
Manages
marketing budget throughout year.
11.
Provides
regular tracking/ROI and analysis of promotions and website/email campaigns,
using industry averages for ROI calculation, and uses this knowledge in future
planning.
12.
Tracks
return on investment (ROI) of all marketing initiatives, including online,
direct mail and print advertising.
13.
Keeps
track of actual versus planned marketing budgets and provides input and
recommendations as needed regarding reallocation of funding.
14.
Ensures
consistency in individual property's voice on all guest touchpoints and
marketing communications, not only following corporate graphic standards, but
also on behalf of the individual property.