The Four Seasons Hotel Hangzhou at West Lake is looking for
Director of Public Relations and Communications,
who shares a passion for excellence and who infuses enthusiasm into everything they do.
We hire motivated people who we train to perform superbly, while we create an environment where they can flourish. Ultimately, our culture breeds success, and rewards it in many different ways. We encourage and expect all of our employees to behave consistently in a manner which demonstrates:
*Commitment to supportive teamwork and open communication
*Responsibility for ongoing enhancement of their skills and performance
*Recognition of personal accountability for their own actions and the outcomes of those actions
*An understanding of the effect of their behavior on our guests, their fellow employees and the reputation of the Company
Join our team
We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another. In all our interactions with our colleagues, we seek to deal with others as we would have them deal with us."
Four Seasons Hotel Hangzhou at West Lake provides employees with the same level of care that we expect to be shared with our guests. We have been ranked in FORTUNE Magazine’s 100 Best Companies to work for since 1998.
The Director of Public Relations and Communications is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives, increase awareness and positive perception of the hotel, leading position in the community, its Food and Beverage outlets, Spa, services and personnel, partnerships and contribute to driving traffic and revenues.
Develop and execute a strategic plan including PR, social media and other marketing communications channels and partnerships to support the business objectives of the hotel
Deploy a creative content strategy across multiple owned and earned channels
Manage image and reputation management
Work closely with operational departments on marketing and promotions
Proactive and creative in identifying and developing integrated PR, Social Media and content programs to achieve business objectives and elevate hotel visibility.
Develop relationships with local, regional and international media and influencers through fam hosting, story pitching and supervising photo shoots.
Manage hotel’s digital content strategy by creating relevant and engaging content across all property social media channels to increase followers and engagement.
Oversee hotel’s web and App content in alignment with Hotel’s positioning and business objectives.
Responsible for hotel’s reputation communication by monitoring public attitudes, handling of online reviews, developing key messages and managing issues and crisis communications.
Provide market insights with deep understanding of Hotel’s marketplace including market trends and shifts, ongoing competition’s marketing and social media communications and online activities.
Collaborate with F&B and Spa teams to develop promotional and marketing activities calendar to maximize revenue opportunities.
Manage Corporate and external agencies relationships, act as brand guardian in providing marketing briefs and brand guideline.
Develop strategies on Hotel’s community relations, CSR initiatives, brand marketing partnerships.
Post press releases and updates on the Press Room on a regular basis.
Leverage social media channels to amplify key messages and activities, elevating the importance of strategic and creative communication.
Illustrate the power and resulting impact of improved social currency through effective monitoring and evaluation tools.
Corporate Tools and Agencies
Actively pitch stories to media as well as Corporate Communication channels (PS Weekly, Four Seasons Magazine print and online, blog, Living Values, etc.) and relevant global corporate PR agencies.
Effectively maintain thorough, accurate and quality media contact database, including online publications and resource materials.
Optimize, Monitor and Measure
Leverage regional monitoring tools as available.
To perform other tasks or responsibilities assigned by superiors.
Desired Skills & Experience
A minimum of five to seven years’ experience in public relations and/or marketing communications.
A university degree in journalism or communications or equivalent experience in public relations, journalism and/or marketing communications.
Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
Excellent communications skills (verbal and written) and strong interpersonal skills.
A self-starter that can multi-task and prioritize.
Proficiency in leveraging social media networks and related monitoring tools.
The ability to create newsworthy events, develop story ideas and follow through with pitch leads and creative digital execution.
A portfolio highlighting writing samples, project and media plans will be required.
Join us and enjoy…
An opportunity to build a life-long career with global potential and a real sense of pride in work well done
Complimentary stays at Four Seasons properties (based on availability) with discounted meals
Incentive bonus/ competitive salaries
Employee service awards
Annual employee party/ social and sporting events
Learn more about what it is like to work at Four Seasons – Visit us: