1. Manage larger, focus accounts or special segments. 管理重要客户或者重点区域。 2. Identify new or existing markets/accounts thatmeet property sales strategy. 开发适合酒店战略需要的新客户或市场。 3. Understand or be familiar with the fundamentals of assigned accounts. 了解熟悉客户的背景。 4. Develops a sales plan to generate business from identified markets/accounts 制定销售计划 ，从所负责的客户及市场中获得生意。 5. Determines the account’s needs, Marriott’s objectives, and marketing activities of each assigned market/account. 确认客户的需求、万豪的目标，以及细分市场/客户的市场行为。 6. Continuously communicates the benefits of the hotel to the customer. 保持将酒店所提供的价值传达给客户。 7. Drives/manages account transient, group and catering production through improved customer loyalty by excellent account management. 通过有效的客户管理，提高客户忠诚度及散客、团队及会议的产量。 8. Negotiates transient rates for assigned accounts. 与客户商讨公司散客价。 9. Prospects new business through phone solicitation, outside sales calls, customer visits to the hotel, trade shows, sales blitzes, direct mail, newspaper/journal research and other customer interaction or research. 通过电话咨询、销售拜访、接待客户来访、旅游展会、新闻媒体、市场调查等多种手段拓展新客户。 10. Develops marketing intelligence: new product ideas, competition activities, new customer trends and performance. 获取市场情报：如新的项目、竞争对手的活动、市场动向及表现。