基础职能
Responsible in achieving the Brand and Hotel positioning objectives locally and internationally through Public Relations and Promotion activities. 市场传讯经理负责通过公关和促销活动实现集团和饭店在本地和国际上的定位目标。
Assists the Director of Sales & Marketing in the development of Public Relations and Promotion plans and in budget preparation. 协助市场销售总监开发市场促销、公关媒体计划及制作预算Supervise the Marcom department to ensure all daily tasks are completed in a timely fashion. 管理市场传讯部保证每天的工作及时地完成。To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material. 保证所有的宣传资料和广告都达到集团的标准,维护饭店的正确形象和定位。
Communicates and submits appropriate material to all marketing channels and organizations that assists in promoting the hotel to ensure they are well equipped to sell the property.
与各种营销渠道及组织沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。
Co-ordinates various media and marketing activities and events.
与各种不同的媒体合作,参加各种营销计划及大型活动。
Co-ordinates press releases as required of hotel events and new staff.
发布酒店重大事件和入职新员工的新闻。
Liaises with advertising and public relation agencies.
建立,保持与广告商和公共关系组织的关系。
Builds profile within local market place through attendance at various events and local market place.
在本地市场内,通过参加各种营销活动,树立饭店的形象。
Oversees and coordinates hotel photography when required.
监督和协调酒店形象及餐饮等各类摄影活动。
Maintains the image of the Hotel and the Brand.
维护酒店和集团的形象。