1.
Set overall Digital
and e-Commerce direction to help drive room, F&B, SPA and other related
revenues.
制定整体的数字营销和电子商务工作方向，以帮助提高房间、餐饮、水疗和其他相关的收入。
2.
Provide on going
updates of industry news, trends, issues, site features and best practices to
Revenue and sales team and help educate digital marketing essentials.
为收益及销售团队提供持续更新的行业新闻、趋势、问题、网站功能和案例分析，并帮助了解数字营销要点。
3.
Tracking and manage
vendor performance, maintain relationship.
跟踪并管理供应商的业绩情况以及维护客户关系。
4.
Works closely with
Revenue Manager to maximize efficiencies in hotel’s channel mix and e-Commerce
strategies.
与收益经理紧密合作，最大化酒店渠道组合和电子商务策略的效率。
5.
Digital
advertising, platform localization, SEO, email marketing, mini-sites, and other
ancillary revenue projects, etc.
数字营销广告、本地渠道、SEO、电子邮件营销、迷你网站和其他辅助收益项目等。
6.
Plan, develop and
execute digital marketing campaigns, maintains all digital marketing channels
(including the Trip, Booing.com, Agoda, Expedia, Tik-Tok, Facebook, X, etc.)
策划、开发和执行数字营销活动，维护所有数字营销渠道（包括Trip，Booking, Agoda，Expedia， Tik-Tok, Facebook，X等）。
7.
Establish goals,
measure performance of digital campaigns and assess against goals.
建立数字营销活动目标，衡量活动表现，根据目标进行评估。
8.
Drive online traffic
through digital marketing campaigns, such as the platform campaign, KOL, X and live streaming.
通过数字营销活动推动在线流量，如平台营销活动、KOL、推特和直播。
9.
Serve as primary point of contact for hotel
within the responsible for digital marketing/e-commerce related questions and
activities.
作为酒店数字营销和电子商务相关项目和活动的主要联络人。
10. Develop annual
business plans for hotel to ensure comprehensive strategic recommendations and ensure
ROI goals are achieved for SEO, PPC, mobile, and display activity.
制定年度数字营销计划和整体的战略计划，确保SEO，PPC，移动和展示活动的ROI目标的实现。
11. Manage oversee content
for hotel digital activities including the property’s websites, ensuring
content is up to date and optimized.
管理数字营销活动的内容，包括酒店网站，确保内容是最新的和优化的。
12. This position will
support hotel marketing by developing digital marketing and e-Commerce
programs, with the primary goal being
increased conversions and revenue. Digital Marketing efforts will include:
search engine marketing (including PPC and SEO), mobile marketing, display
advertising, email marketing, marketing via corporate channels and assisting
with strategic social media planning. This position will also oversee
e-Commerce activity including the strategic management of the hotel’s website,
apps and mini-sites where applicable.
该职位讲通过开发数字营销和电子商务项目来支持酒店市场营销，主要目标是增加转化率和收益。数字营销工作讲包括：搜索引擎营销（包括PPC和SEO），移动营销，展示广告，电子邮件营销，通过企业渠道营销，并协助战略社交媒体规划。该职位也将监督电子商务活动，包括酒店网站、应用程序和迷你网站的战略管理。
JOB SPECIFICATION
职位要求 :
1.
Good data analysis
and marketing planning skills.
良好的数据分析能力和营销策划能力。
2.
Familiar with the
operational rules and marketing strategies of major OTA; and with relevant
experience in digital marketing.
熟悉各大OTA平台的运营规则和营销策略，有相关数字媒体营销策划经验。
3.
Adequate computer
skills.
适当的计算机使用能力。
4.
Good interpersonal
and communication skills.
良好的人际交往能力和沟通技巧。
5.
Fluent in spoken
and written English and Mandarin/Khmer.
流利的英语和普通话/柬语口语和书写；
6.
Bonus points:
Understand art design and know how to design.
加分项：懂美工工作且会设计。
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