1.
To establish a Public
Relation schedule and budget for the hotel and estimate the resources which
need to be allocated in conjunction with the plans and actions laid out in the
Director of Marketing’s Business Plan and Marketing Plan.
建立公关的日程表和预算,估计酒店的资源,需要在规定的计划和行动,共同分配在市场营销的商业计划和营销计划
2.
Maximize press
relations by:
通过媒体印刷最大化酒店宣传:
3.
Seeking story
placement in local and national media
寻求在地方和国家媒体进行发布
4.
Soliciting media
coverage for all special events and program
争取媒体报道所有特别活动和节目
5.
Generating publicity
for new facilities, entertainment, services and functions of the hotel through
news releases, memos and story solicitation of the news media.
该酒店通过新闻发布会,备忘录和新闻故事征集媒体宣传酒店新的设施,娱乐和服务。
6.
Initiating and
placing the hotel and/or hotel personnel stories in local media that will add
to the awareness and prestige of the
hotel. Acting as a liaison between the hotel and the press to answer all media
inquiries.
发起对酒店和/或酒店工作人员在当地媒体报道以增加市场对酒店的认识和酒店的声誉。
7.
To establish and
maintain, through advertising and Public Relations, a desired and
favorable image of the Hotel
within the Hotel industry.
作为酒店之间的联络和媒体代理回答所有媒体的查询,建立和维持通过广告和公共关系增进酒店业酒店的良好形象。
8.
To organize events/
activities related to the advertising and Public Relations of the Hotel in
respect to improving public goodwill. Make and formulate a plan and strategy
for a calendar of events.
举办活动有关的广告和公共关系活动,以改善酒店公共善意的事件。制作并制定一系列事件日历计划和战略。
9.
To monitor closely
external opinion(s) of the hotel and to feedback such information to the
General Manager and recommend the appropriate actions to be taken.
密切监测外界对酒店的反馈信息,并向总经理汇报,并建议采取适当行动。
10.
To attend official
functions as and when required and co-entertain these guests with fellow
associates when necessary.
出席的官方活动,如有需要和合作伙伴与同事招待这些客人。
11.
To solicit select and
manage the inventory of appropriate corporate gift for use by the Sales team.
通过销售团队征求选择和管理使用的适当的公司礼品清单。
12.
To review all printed
material for the property to ensure it is properly worded and the image is
reflective of the hotel. All print jobs to have GM approval
审查所有的财产印刷材料,以确保它是正确的措辞,对酒店有良好的影响。
13.
Coordinate the
production of in-house magazine or newsletter to give updates on activities in
the hotel to our guests, clients, corporate head office as well as employees.
统筹内部杂志或信件最新的活动信息给与客人公司或总公司工作人员。
14.
Create a resource
center – offering newspaper and magazine clipping service and hotel related
publications to ensure an effective communications and information systems.
建立一个资源中心 - 提供报纸和杂志剪报服务和酒店相关出版物,以确保有效的通讯和信息系统。
15.
Through organized
sales calls/ activities/ solicitations, develop potential events which are
media driver, revenue generating; increase our standing in the community.
通过有组织的销售电话/活动/游说发展潜力的商业活动。通过媒体的宣传以增加我们在社会上的地位。
16.
To entertain clients,
in-house guests and key company contacts responsible for PR so that we can
network with them to increase our visibility and chance for media exposure
招待客户,内部嘉宾和重点企业,以便保持公共关系,我们可以与他们有网络合作以增加我们的知名度和媒体曝光的机会
17.
To stay abreast of
market intelligence regarding competitor hotels and their selling/ marketing
strategies, new facilities etc.
一直掌握有关酒店竞争对手的销售/市场营销战略或新设施的市场情报。
18.
To keep track of
competitor’s activities on an ongoing basis and report on them in the
appropriate meetings.
在合适的会议上跟踪和报告竞争对手的活动。
19.
Maintain an effective
tracing system for files and paper work.
维持一个有效的跟踪档案和文件的工作体系。