岗位职责:
1. Thisposition is accountable for supporting all publicity campaigns in the hotel forspecial events and promotion, organized and planned by the MarketingDepartment. To enhance the image and brand awareness on a consolidated andindividual level. To ensure standardization of all consolidated promotionalcollaterals. As a consolidated identity, obtains maximum editorial coverage inall available medium and source, co-ordinate and direct sponsorships ofcharity, cultural and philanthropic events.
负责支持由市场部组织和策划的针对特别活动和促销活动在酒店的所有宣传活动。提升品牌形象和品牌意识,提高酒店形象。确保所有促销印刷品的标准化。作为一个综合身份,在所有可用的媒体和来源,协调和慈善赞助等,并在文化和慈善活动中让酒店获得最大的公关及报道。
2.To enhance, maintain and develop close working relationships withregional and international media executives and journalists.
加强与区域和国际媒体高管和记者的密切工作关系。
3.To ensure that hotel obtain maximum exposure in local and internationalmedia.
确保酒店在当地和国际媒体上获得最大曝光率。
4.In co-operation with Director of Sales & Marketing, prepare, submitand adhere to annual PR & Advertising budget.
与市场销售总监合作,准备,提交并遵守年度公关和广告预算。
5.Liaise with WHM Communications Department and Senior Graphic Designer toensure adherence to corporate image and any changes from corporate level in allcollateral and advertising production.
与集团传讯总部和高级平面设计师联系,确保遵守公司形象,以及所有宣传品和广告制作中来自公司层面的任何变化。
6.Maintain up-to-date corporate information files.
维护最新的公司信息文件。
7.Responsible for distribution of corporate information to local media asappropriate.
负责酌情向当地媒体分发公司信息。
8.Maintain contacts with local journalists and editors, foreigncorrespondents (when appropriate) and other representatives of the media to beaware of their needs and interests. Provide them with news about activities of the hotel and / or group.
与当地记者和编辑、外国记者(酌情)和其他媒体代表保持联系,了解他们的需要和利益。 向他们提供有关酒店和/或团体活动的新闻。
9.Monitor competitors ‘activities to gain overall awareness of localcompetition.
监控竞争对手的活动,以全面了解当地竞争。
10.Relevant articles of interest to be brought to the attention of theGeneral Manager.
需要提请总经理注意的相关利益条款。
任职资格:
1.Universitygraduate or equivalent.
大学及相关学历
2.Minimum 3 years’experience in Sales & Marketing with International Hotels in China.
国际品牌酒店拥有至少3年相关职位经验
Systematically and efficiently calls on Key Accounts within location and reports findings and opportunities to the Director of Sales.系统有效的对关键客户进行电话联系,并向销售部总监汇报新的市场发现和生意机会。
Pre-qualifies and targets Key Accounts, utilising the Sales & Catering database and develops appropriate and effective sales solicitation strategies to increase hotel’s market share.预先确认和锁定关键客户,利用销售和宴会资料展开适当有效的销售策略去增加市场份额。
Ensures a high level of exposure for hotel through direct sales solicitation of telephone contact and written communications.通过销售人员的电话或书面沟通,确保酒店充分的向公众展示。
Professionally conducts routine telemarketing activities to identify new accounts.专业地进行日常电话销售,从而辨别我们的客人。
Conducts regular Market Surveys and Competitor Researches.进行正常的市场调查和竞争对手的调查。
Consults newspapers, trade journals, and other publications to learn about conventions and social functions.参考报纸,商业杂志和其他的出版物,从而获取会议和活动的相关信息。
Organises prospect files by listing information, such as names of officials and plans for conventions, to be used for promotional purposes.通过罗列信息,比如组织者的姓名和会议计划等来编辑具有商务生意前途的资料,用于我们的推广和奖励计划。
Directs Sales employees engaged in preparing promotional correspondence with travel bureaus, business and social groups.指导销售人员从事与旅行社和商业社会团体间的商务信函和联系。
Confers with Department Heads to discuss and formulate plans for soliciting business.同部门主管协商讨论,并明确阐述获取生意的计划。
Contacts executives of organisations to explain services and facilities offered by hotel and to solicit their business.联系并向组织者的行政人员解释酒店提供的服务和设施,从而获取生意。
Ensures services provided by the department are always available and are always carried out to defined Standard with the utmost efficiency, consistency and courtesy as detailed in the Department Operations Manual.确保酒店提供的服务总是按照部门运营指南所定义的标准执行的,高效,持续和礼貌,而且总是现实可行的。
Is actively involved in the welfare, safety, development and well being of employees providing advice, counselling and truthful, diplomatic feedback.积极地致力于员工的福利、安全和个人发展;为员工更好地提供建议、咨询和真诚成熟的反馈。
Ensures high standards of personal presentation & grooming.展示高标准的、专业的个人仪容仪表。
Maintains positive guest and colleague interactions with good working relationships.
利用良好的工作关系与正面积极的客人和同事保持互动