[岗位职责] 1.负责统筹监督所有线上及线下市场活动所需的内容开发工作。 2.按公司政策和指导方针更新和管理集团和社会媒体的渠道。提升酒店在社交媒体上的曝光度。 3.制作正确的线上渠道及社交媒体渠道检查表。 4.确保监控和积极回应企业社交媒体和网站的评论，确保与品牌宣传相一致。 5.确保酒店在渠道网站上的内容及时更新，并与品牌要求和集团政策规定一致。 6.利用在线声誉管控工具监控和管理酒店的在线品牌人气，识别影响 分数的挑战因素，汇报至管理层及相关部门，以制定行动计划并跟进行动计划完成情况。 7.负责监控、分析并优化品牌官网数据，持续制定策略以驱动业务增长，全面提升核心关键绩效指标。 8.把控社交与数字媒体矩阵的品牌输出质量，确保所有线上触点均符合集团指导方针，实现品牌形象的高度统一。 9.全权主导酒店的整体线上数字化形象，把控并优化酒店在所有数字平台 上的对外呈现。 [Job Responsibilities] 1.Responsible for overseeing development of content for both offline and online activities. 2.Update and manage the corporate representation and social media channels as per corporate policies and guidelines. Drive online exposure to hotel website. 3.Creation of proper online channel and social media channel checklist. 4.Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand. 5.Ensures that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding and corporate policies and guidelines. 6.Monitors and manages the hotel’s online brand sentiment using the reputation monitoring tool to identify operational challenges that affect ratings and report them to senior management and related department for action. Follow up action plan execution accordingly. 7.Report, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs). 8.Ensure consistent brand delivery through social and digital channels in line with corporate guidelines. 9.Take ownership of the hotel’s presence online and its representation across all digital platforms. [岗位要求] 1.大专及以上学历教育水平。 2.中英文口语和书写流利。 3.三年以上国际五星级酒店同等岗位工作经验或相关领域同等经验。 4.能熟练操作电脑系统者优先。 5.了解本地客户的情况并具有很强的市场分析能力。 6.具有策略性、创造性及灵活性。 7.年龄45周岁及以下，条件优秀者可适当放宽。 [Job Requirements] 1.College degree or above. 2.Fluent in both spoken and written Chinese and English. 3.At least 3 years of experience in a similar position at an international five-star hotel, or equivalent experience in a related field. 4.Proficiency in computer systems is preferred. 5.Knowledge of the local client base and strong market analysis capabilities. 6.Strategic, creative, and flexible in approach. 7.Aged 45 or below; candidates with exceptional qualifications may be granted appropriate flexibility.