工作概述： •执行市场营销活动，推动收入流(包括客房、餐饮、宴会和婚礼、会议和活动)、当地知名度(酒店品牌在城市的声誉和理解)和关系(酒店客人、媒体公司、当地社区和供应商)。 •按照洲际酒店集团的标准操作流程管理酒店的营销传播职责，包括营销策划、宣传品和广告制作、内容管理、公共关系、促销和活动以及社交媒体。 •与合作伙伴团队(包括餐饮，会议和活动，销售，收益管理/预订)合作进行市场推广。 岗位职责： •根据洲际酒店营销传播标准操作程序，管理酒店的主要营销传播流程，包括营销策划、宣传品和广告制作、内容管理、公共关系、促销和活动以及社交媒体。 •为所有酒店活动、公共和媒体关系提供并执行年度营销计划;忠诚度和渠道营销等营销活动。 •将营销传播活动与酒店的关键业务部门相结合，以确保在活动投入的时间和预算上获得明确的投资回报率 •与媒体发展联系，管理媒体关系，组织媒体活动，以促进良好的宣传和提高酒店的知名度。 •通过向媒体、行业出版物和当地社区提供新的酒店故事和促销或活动的新闻稿，建立持续的酒店知名度。 •管理酒店活动，包括预算、宾客名单、议程/节目、媒体参与、摄影/视频和礼品。 •根据品牌标准制定酒店和市场宣传资料。 •管理洲际酒店内容管理系统，更新文本和图片，优化内容质量，最好地代表品牌标准。 •将负责以下渠道:IHG AIO、Web、IHG APP、微信Mini、抖音、携程、美团、大众点评(房源)、ZKT(房源)。数字经理将主动维护与上述渠道所有BD联系人的业务关系。负责推动酒店数字产品的发展，与DOSM和Revenue合作开发新产品。 •完成启动产品的整个工作流程，与收入部门合作定价和代码，与外部业务合作伙伴合作资源，与内部合作伙伴合作预订流程，起草备忘录，上传产品等。数字性能分析和业务重点聚焦。·跨职能协作·内容策划和策划。 •与市场销售部和收益部一起负责产品。 •与收益部门就新产品的定价定位进行咨询，收益部门将协助制定费率和预订部分。 •不负责酒店OTA业绩和业务关系，但是负责酒店套餐收入绩效。 job overview • Execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) •  Manage the hotel’s marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media. • Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions. Duties and Responsibilities •  Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures                                                                                                                • Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities                                                  • Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity                                     •  Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness. •  Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community                                                                                                                               •  Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts                                                                                                                          •  Develop hotel and marketing collaterals according to Brand standards for promotions      Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards  • Will be responsible for the following channels :IHG AIO, Web, IHG APP, wechat Mini, Douyin, Ctrip, Meituan, Dianping (listings), ZKT(listings). The Digital Manager will proactively maintain business relationships with all BD contacts in the above channels. Responsible for driving the development of the hotel's digital products, working with DOSM and Revenue to develop new products. •  Will be in charge of channels as below: IHG AIO, Web, IHG APP, Wechat Mini, Douyin, Trip.com, Meituan, Dianping (Room product), ZKT (Room product). •  Will take the initiative on maintaining business relationships with all BD contacts from above channels. •  Will take the responsibility of driving hotel digital product, working with DOSM and Revenue for developing new products. •  Complete the full working process of initiating the products, work with revenue for pricing and code, work with outside business partner for resources, working with internal partner for booking processes, drafting memo, uploading products, etc. •  Build up digital landscape and conduct channel & platform level practices. •   Digital performance analysis and business priorities focusing. •  Cross functional collaborations •  Content planning and curation. •  Digital manager will drive initiative. •  This role will go through products with SM and Revenue. •  This role will consult with revenue for pricing positioning of new product and revenue will assist with rate code and reservation part. •  All counter Parties except Director of MarCom are taking responsible for hotel package revenue performance. •  This role will not be responsible for hotel OTA performance and business relationships and this part remains to revenue role.

工作职责： 1. 熟悉万豪和酒店品牌产品设计。 2. 酒店广告文案与软件的撰写与发布。 3. 负责酒店各大网络渠道推广维护与更新。 4. 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。 5. 建立向行业出版物定期发送促销新闻的机制，包括特别活动和促销活动等。保证所有的宣传资料和广告都达到集团的标准，维护酒店的正确形象和定位。 6. 代表酒店与媒体联系，策划媒体活动，邀请合适的媒体及嘉宾进行体验。维护及拓展平台及关系，以促进良好的品牌形象。 7. 处理负面新闻，进行危机公关。 任职要求： 1. 大专以上文化程度；2年以上同岗位工作经验。 2. 了解电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。 3. 具备一定广告营销、市场营销知识，及一定的对广告的审美观及评判能力。 4. 有较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力；积极主动，思维开阔。 5. 有较强语言表达能力及应变能力，能够在公关活动中进行富于感染力的演讲及对外沟通能力和谈判能力。 6. 有互联网运营经验，有自媒体和微信公众号经验者优先；有丰富媒介资源和良好媒体关系者优先。

1、负责微信公众号、抖音、小红书等自媒体的平台日常运营和维护工作，为酒店整体品牌传播和营销服务，高效产出年轻人喜欢的热点视频内容，提高用户的关注度和粘性。 2、吸收掌握并实时更新酒店的产品及文化，综合时下的热点，把其转化成针对不同用户实时调整和更新微信、小视频等推广内容，并利用不同的方式传播，文案能力强。 3、制定并实施清晰的用户互动策略，增加粉丝数量，粉丝活跃度和忠诚度。 4、跟踪新媒体平台推广效果，分析数据并反馈，总结经验，建立有效运营手段，提升用户活跃度，增加粉丝量。 5、具有酒店集团或餐饮集团或酒水集团经验。

岗位职责： 1、负责通过公关和促销活动实现集团和酒店在本地和国际上的定位目标。 2、协助销售总监开发公关促销计划及制作预算。 3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。 4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。 5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。 6、开发并跟进酒店的各项市场活动。 7、完成领导交办的其他相关工作。 岗位要求 1、大专及以上文化程度； 2、3年以上同等岗位工作经验； 3、具有成功的市场策划案例或品牌传播案例； 4、熟练运用传媒、营销、策划、市场分析、调研等各项工具。 5、良好的沟通营销技巧，较强的组织策划能力。

JOB OVERVIEW 职位概述 · Execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) 执行营销活动，以推动收入流（包括客房、餐饮、宴会和婚礼、会议和活动）、当地关注度（城市中酒店品牌的声誉和了解）和关系（酒店客人、媒体公司、当地社区和供应商） · Manage the hotel’s marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.关注度根据IHG标准操作程序管理酒店的营销传播职责，包括营销规划、宣传品和广告制作、内容管理、公共关系、促销和活动以及社交媒体。 ·Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions. 与合作伙伴团队（包括餐饮、会议和活动、销售、收入管理/预订）合作进行营销推广。 At InterContinental Hotels & Resorts®  we want our guests to feel special, cosmopolitan and In the Know which means we need you to: 在洲际酒店和度假村®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你： ·Be charming by being approachable, having confidence and showing respect. 通过亲切、充满自信和体现尊重等来展现富有魅力的你。 ·Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done. 通过理解和预测宾客的需要、细心周到和具主人翁精神地把事情办好等，来保持专注当下。 ·Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special. 通过应知尽晓、分享故事和展现你的风格来创造令人感觉特别的时刻，做到令人难忘。 DUTIES AND RESPONSIBILITIES 工作职责 ·Attend marketing meetings/regional sales and marketing monthly conference calls 参加市场会议，地区月度市场销售电话会议。 ·Attend key marketing meetings and follow-up on meeting tasks. 出席重要的市场推广会议并跟进会议确认的任务。 ·Deal with telephone/fax/email inquiries 处理电话，传真和电子邮件的询问。 ·Arrange journalist familiarizations/visiting journalist programs and site inspections as required 安排采访工作，了解和拜访采访节目并在必要时进行现场考察。 ·Ensure administration documents required for marketing are correct (eg: internet listings, advertising, and booking of directory advertising) 确保市场工作所需的行政文件信息准确(即互联网清单，广告，广告名录的预订)。 ·Hotel online store, e.g. Wechat/meituan/OTA achieve target 线上渠道完成既定预算，包括但不限于：微信商城/美团点评/线上旅行社 ·Monitor hotel photography shooting/talent where required 监督酒店的拍摄工作进度及成果。 ·Assist with promotions (eg: seasonal sales promotions and special events) 协助促销工作(季节性销售促销和推广活动)。 ·Maintain collateral and conduct occasional audit 维护宣传品并进行抽查。 ·Co-ordinate generic IHG merchandise and hotel brand ·协调洲际酒店集团的商品和酒店品牌。 ·Co-ordinate hotel brand standards collateral 协调酒店品牌规范宣传资料。 ·Proof read copy of advertising, collateral and press releases where appropriate 必要时审阅广告，宣传印刷品和新闻公报。 ·Monitor hotel generated content on social media platforms. 监督酒店在社交媒体渠道发布的信息。 ·Assist with brand standards policing 协助品牌规范工作 ·Work in line with business needs 依照业务需求开展工作。 ·Hotel yearly giveaway update 酒店礼品定期更新检查

JOB SUMMARY 岗位描述 Plans, directs, controls, co-ordinates and participates in all communications activities, including online and digital communications. Under the general guidance and supervision of the DOSM and within the limits of established hotel policies and procedures, promotes and maintains good communications both internally and externally in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel. 在各种沟通活动中，包括在线，数字通信传媒里起到计划，指导，控制之职能，由市场销售总监的综合指导和管理下，认真执行酒店工作尊则和工作规程，通过推广和维护良好沟通在酒店内外部起到增强酒店声誉以之使酒店收益最大化。 JOB RESPONSIBILITIES 工作职责 1. Develops an annual communications/media plan with specific goals and budgets as outlined in the hotel's business plan.  Prepares working plans to achieve goals and ensures the communications team and AOR are fully briefed on goals and progress.  在与酒店经营规划一致的指导方向下，制定目标，预算及计划全年媒体推广计划。与此同时保证团队年内员工对计划，责任范围，目标及进展详细明了。 2. Compares actual achievements against goals on a regular basis and takes corrective action. Prepares the monthly communications report on a timely basis. 在既定的时期内，对比实际的进展与设定目标的不同并及时采取正确的措施。在既定的时间内上交每月报告。 3. Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the marketing department at Regional/Corporate office.  监督及管理所有与广告,印刷品和公共活动为目地的图片,并及时与市场销售总监,广告公司,市场部,区域及总部。 4. Ensures the department has a comprehensive master digital library for all advertising, collateral and public relations activities, and regularly update the image library accordingly. 确保本部门持有综合有力全面的数字图片库以用于广告，宣传品及公共活动并及时更新图片。 5. Co-ordinates and executes publication of the hotel’s newsletter(s). 协助和执行发布酒店实时通讯 6. Monitors activities of competitor hotels and trends within the industry. 监测行业内动态以及竞争对手活动。 7. Participates in monthly forecasting of the department's marketing communications expenses, i.e. advertising, printing, gifts, entertainment, etc. 执行计划市场传讯部的每月费用预算，如广告，印刷，礼品，宴请的费用 8. Performs additional related duties as deemed necessary and appropriate to the     communications status. 在公共关系中履行必要及合适的附加工作。 9. Work with media/advertising agency on the planning of all online and off-line advertising, and oversees their execution. 与媒体或广告公司在广告计划上共同合作并监督其执行效果。 10. Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours. 最为酒店的正式发言人适时合适的在24小时内回复媒体的要求。 11. Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships.  编制制定媒体联系总编以达到账户综合管理。酌情委托制定传媒部其它员工处理相关事宜，但要负责主流媒体沟通以达到维护良好关系。 12. Works with PR agency on developing story angles for press releases for appropriate targeted media, locally, regionally and internationally.  与公关公司共同合作为增加更多在本地，国内以及国际媒体上的曝光从不同角度发现具有新闻的故事 13. Plays a key role in community and government relations.  在同团体及政府关系方面担当主要角色。 14. Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.  指导并参加酒店发起的活动，利用机会发展第三方合作关系。 15. Creates and organizes press promotional activities. 创立和组织媒体推广活动。 16. Participates/Organizes in the press events/trips/fams organized as required. 组织并参加包括媒体活动，组团，各种需要的活动。 17. Conducts press blitzes when appropriate. 合适的实施新闻通讯。 18. Ensures press kit information is comprehensive and kept up-to-date. 确保媒体宣传资料适时更新。 19. Maintains budget control and avoids duplication of advertising appearances by channeling media placements through the Regional Office. 确保预算管理以及避免与区域管理公司在媒体发布上有双重性。 20. Monitors and maintains media schedules as well as prompt settlement of accounts 监控及确保媒体发放日程并保证快捷的付款清算 21. Be pro-active in the conceptual planning of online campaigns, and oversees their execution. 在规划和计划时采取积极主动行为并监管其执行力度。 22. Takes an integrated approach to online campaigns/DM activities, ensuring a consistent and quality image is projected. 在线/直接营销时，采取整体投放方式并确保活动的一致性和高标准肖像准则。 23. Monitors and reviews the response rates on online campaigns/ DM to improve and take corrective measures. 对在线/直接营销，实行监管及回顾并记录，为提升准备改进措施。 24. Maintains budget control. 保证预算管理 25. Coordinates and executes production of all printed materials, with assistance of AOR, following the specifications stipulated by Corporate ID/styling guide.   跟随总部的设计标准指导，帮助职责负责人协调及执行所有印刷产品的出品工作。 26. Ensures hotel information is updated regularly on the website.  确保酒店网站信息要随时更新。 27. Supervises the production and quality of all displays and temporary signage in hotel public areas. 管理酒店内所有公共区域显示器及临时所有标牌。 28. Supervises and budgets for quality gift items as appropriate.  Ensures correct usage of hotel logo on gift items as stipulated in styling guide. 监理并为高品质礼品做预算。确保酒店商标是根据规定标准准确无误的使用。 29. Supervises the in-house graphic designer. 协调监理酒店内部美术设计员。 JOB QUALIFICATIONS 任职资格 1. Neat and pleasant appearance.  仪表整洁 2. Articulate.  表达力强 3. Oral and written fluency in English.  熟练的英语口语及书面表达能力 4. demonstrated understanding of how print, design and video elements build a brand or message 展示明白如何利用印刷，设计，路相片等展示品牌和传递信息 5. Excellent verbal and written communication skills, the ability to communicate in person, electronically and by phone with vendors, AOR government agencies, media. 高能度的书写能力并有良好的沟通能力 6. 5 years full employment in leadership role in a hotel marketing and communications environment. 5年市场传媒工作 7. Ability to prioritize work, handle multiple tasks simultaneously, set goals and enforce deadlines, while maintaining flexibility to reassess and reprioritize goals; 有能力同时操作多种任务，预定目标并能提前完成工作 8. analytical reasoning and proven problem solving skills 能灵活的在预计及筛选工作优先等次，具有分析事情原因与解决问题能力 9. Capable of utilizing technology, social media outlets to execute campaigns 有能力使用科技，网媒达到执行广告推广活动

【岗位职责】 1、 制定和组织公司的公关计划，实施公关活动； 2、策划与组织实施产品订货会、新产品发布会以及行业展会的市场宣传等公关活动； 3、协调公司各部门资源，树立和提升公司行业知名度； 4、积极参加行业活动，了解与掌握市场信息，建立行业人际关系桥梁； 5、及时了解与媒体/合作方合作中遇到的各种问题并妥善解决； 【岗位要求】 1、10年以上公关从业经验，拥有一定酒店资源、媒体、人脉资源； 2、熟悉行业规则，对外公关经验丰富、有较好的危机处理能力； 3、拥有良好的项目推广方案策划、撰写、执行、落地能力； 4、形象气质好，具有较强的商务谈判技巧，人际沟通及语言表达能力；

Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures 根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。 Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities 制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。 Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness. 发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。 Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。 Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。 Develop hotel and marketing collaterals according to Brand standards for promotions 根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。 Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards 管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。 Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion 管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广 Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database 管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。 Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets 管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度 Monitor awareness of competitor activities and use the information to develop Marketing strategies 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息

【Key Responsibilities】 • Assist Director of Communications to oversee the departmental operations. • Assist Director of Communications to build an engaging and high-performing team. • The capability to plan, lead, coordinate, and communicate of marketing projects. • Develop budgets and monitor the finances for marketing projects. • Build brand awareness and positioning. • Take responsibility for annual marketing plan, strategy, and team. • Identify and plan differentiated and impactful marketing strategies/materials. • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports • Maintain brand standards and ensure compliance across all marketing and communications channels. • Assistant leading the execution of internal communication action plans in a timely manner, ensuring quality and consistency of messages and events. • Support leadership team in developing presentations, speeches, and other corporate messages. • Expertise in Digital Marketing to plan and execute hotel social activities. • Oversee social media marketing strategies and content marketing. • Digital Marketing Background is preferred.  【Job Description】 • Master's or above degree in communications or related programs, with 10 years’ experience in Communications or related field. • Forceful communication skills (incl. writing, editing, presentations) and master in multimedia content creation. • Experienced in Digital tools, internal communication channels and platforms, and interested in innovative means of communication. • Good listener, creative, able to adapt to a variety of audiences.

Deliver marketing communication strategies to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) 执行市场推广策略来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。 Own and manage the marketing communications responsibilities under six core topics according to IHG standard operating procedures for Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media. 管理并执行根据IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。 Deliver tactical marketing promotions to drive hotel revenue and awareness in the local and feeder markets, and ensure key stakeholders (including media companies, local corporate accounts, vendors and suppliers) are aware of the hotel product and unique selling points. 实施策略性的推广营销来帮助推动酒店收益以及增加酒店在本地和客源市场的知名度，确保关键利益相关者（包括媒体方，本地公司客户、卖方和供应商）都了解酒店产品和独特卖点。 Champion and protect the reputation of the hotel and its brand 管理及保护酒店的声誉和品牌 Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions and guest relations. 与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广和客户关系良好合作。

【岗位职责】 1、制定和组织公司的公关计划，实施公关活动； 2、策划与组织实施产品订货会、新产品发布会以及行业展会的市场宣传等公关活动； 3、协调公司各部门资源，树立和提升公司行业知名度； 4、积极参加行业活动，了解与掌握市场信息，建立行业人际关系桥梁； 5、及时了解与媒体/合作方合作中遇到的各种问题并妥善解决； 【岗位要求】 1、10年以上公关从业经验，拥有一定酒店资源、媒体、人脉资源； 2、熟悉行业规则，对外公关经验丰富、有较好的危机处理能力； 3、拥有良好的项目推广方案策划、撰写、执行、落地能力； 4、形象气质好，具有较强的商务谈判技巧，人际沟通及语言表达能力； 5、高星级酒店筹备开业经验优先。

1、编写年度市场传讯计划，根据酒店战略性营销计划及团队市场传讯计划设定具体目标和预算。制定路标以达到目标，同时根据市场状况更新、调整计划，确保传讯团队充分了解目标和进程。 2、与餐饮部、销售部紧密合作，安排整年的推广活动。 3、为总经理、酒店高管的通讯交流提出建议，确保信息的清晰连贯。 4、积极参加行业活动，了解与掌握市场信息，建立行业人际关系桥梁；与本地重要决策者、当地社区建立并维持关系，以便展示酒店正面积极的形象。 5、代表布可品牌，负责为酒店构思、寻找当地故事定位。基于大众媒体需要而定制故事构思，并在24小时内及时处理媒体关系。 6、鼓励、安排、接待来访的新闻团队。根据媒体的兴趣及需要，制定个性化、有趣的路线。通过媒体问答、背景简介，准备、教导酒店发言人如何进行媒体互动。 岗位要求 1、至少3年以上市场传讯从业经验，拥有一定酒店资源、媒体、人脉资源； 2、熟悉行业规则，对外市场传讯经验丰富、有较好的危机处理能力； 3、拥有良好的项目推广方案策划、撰写、执行、落地能力； 4、形象气质好，具有较强的商务谈判技巧，人际沟通及语言表达能力；

岗位职责： 1-在区域市场销售总监领导下负责成都片区酒店的公关和市场工作。 2-制定实施公关活动计划，负责企业广告策划及宣传品的设计、制作。 3-策划各种营业推广和促销活动，提高市场美誉度。 4-扩大店内外宣传，不断提高酒店整体形象。 岗位要求： 1-形象、气质良好。 2-具有本科以上学历，相关专业出身或品牌酒店同岗位工作经验者优先考虑。