Hotel Web Site(HWS) MaintenanceRegularly reviewthe HWS and relevant in-language sites to ensure content is accurate andup-to-date (including grammar,punctuation and spelling)Feature availablehotel deals on the HWS by creating offer landing pages and property-specificmessages (in English and other languages, as appropriate)Ensure that thereare sufficient hotel photos; regularly review photos to make sure they arecompelling and up-to-date, have image alt tags and appropriate captions, andthat room photos appear alongside the appropriate room descriptionsManage propertyInternet portal in partnership with OperationsMake content andphoto updates as needed via EPIC, Brand works, E-FAST and other availabletools/processesMake updates ofcontent on The Ritz-Carlton/ Marriott mobile App and Mobile Site as needed.Closely monitor HWSperformance each month using the E-Commerce report (MRDW ECM1, Omniture)reports to identify opportunities for improvement E-MarketingSupportingexecution of Search Engine Optimizationefforts for the HWS (via Marriott Digital Services and approved partneragencies) to ensure it is ranked well for relevant terms, and maximize traffic,RNs and Revenue from Natural SearchOptimize traffic,RNs and Revenue from Paid Search with Field E-Commerce manager and make sureinformation up to dateManage content andprovide relevant offers for direct referral partners including Google HotelFinder, TripAdvisor and others, as directed by the Field E-Commerce managerStay abreast of anynew Corporate, Regional or Brand driven digital marketing initiatives andimplement any such strategies and tactics Work with FieldE-Commerce and Field marketing manager to execute digital advertising campaignsfor the hotelDrive onlineawareness and bookings for hotel F&B outlets, spa, etc. if applicableWork with FieldE-Commerce manager to track and measure the performance of all onlineacquisition marketing efforts executed by the hotelClosely monitoronline traffic sources and source markets for the hotel/HWS each month usingthe MRDW, Omniture, and other available reports to identify opportunities toincrease revenue E-DistributionEnsure hotelparticipation in all relevant approved OTAsManage hotelcontent and photos on OTAs, aligned with the OTA offerings and strategy Regularly shophotel on top OTAs and Meta Search sites (especially TripAdvisor) to monitorranking and rate parity (using available tools/reports); take action to addressissues if neededBuild strongrelationships with Local OTA Market Managers, and leverage these relationshipsto improve OTA productionWork with FieldE-Commerce manager to conduct OTA Merchandising & Marketing efforts E-ToolsDrive hoteladoption of available E-Tools to facilitate online Group and Corporate bookingsLead GDS Marketingand other digital group portal marketing efforts on behalf of the hotel, asneeded E-Action PlanComplete allmodules in the E-Action Plan, with support from the field E-Commerce managerwhen neededMaintain greenstatus (average above 95% of completion)for the hotel, by conducting weeklyreviews and content updates Measurement,Reporting, Analysis & CommunicationTrack performanceof electronic channels monthly; identify opportunities for improvement Communicateactivities and results to the hotel DOSM and Field E-Commerce manager on amonthly basisParticipate inRegional and Area E-Commerce calls/trainings/meetings Assist with socialmedia engagement Work with marketing/PR team to enhance socialmedia engagement.