1.Maintain complete knowledge of all hotel services/features持续保持对酒店产品,设施及服务的相关产品知识的了解程度2.Promote positive relations with guests and employees对客人及同事传达积极正面的信息3.Manage the business relationship with selected agency to ensure Web Direct copy and metadata are fully optimized to maximize traffic and conversion from search engines管理与筛选过的机构建立的商务关系以确保在线预订网的复印件和原始数据是全面最优化以达到最大的交易量和从各个搜索引擎中的转化4.SEO / SEM according to brand strategies.配合集团制定并开展搜索引擎营销战略5.Analyze and track results, interpret visibility success levels against a defined competitive set of keywords, submissions and renewals to online directories, identifying and obtaining quality links to the Web Direct channel分析和跟踪结果,依靠一系列的竞争性的文字,服从和更新在线目录,从在线预订网的频道识别和获取高质量的链接,解释说明成功标准的明著性6.Work with the Brand Website Development and Design teams responsible for making layout, design and functionality changes to branded websites to continually enhance the user experience and increase Web Direct revenue conversion与品牌网站的发展一起和构思团队的布局设计,设计和功能性的改变以达到品牌的网站的客人意见的持续增长和增加在线预订网的收入转化7.Ensure financial successes of hotel by overseeing all digital expenses and ensuring that all special events are profitable for the hotel通过监督所有费用或特定的活动,确保对酒店是有盈利能力的8.Manage and define the Web Direct customer acquisition管理和确认在线预订网客户的预定9.Monitors accuracy of all information/ rates of hotel on all platforms, including 3rd party监控所有信息的准确性/在所有平台中酒店的房价,包括第三方的信息10.Develop local partnership for F&B and rooms promotion through platforms and blogs通过各种平台发展餐饮和客房促销的合作伙伴。11.Hotel Website Management (Setting / Content / Promotions)酒店官方网站管理更新,包括设置,内容,促销等12.Management of hotel profiles on major review sites管理并及时更新主要网络介质上酒店资料13.Area Online campaign with sister hotels集团区域性网络营销管理和发展14.Online Reputation Management网络声誉的维护和管理15.Digital Marketing report reviewing and analyzing网络营销市场报告评估及分析