job overview职位概述l   Responsible for the management of all marketing related activities within the Food & Beverage division. This includes but is not limited to the creation, management and analysis of all direct sales, promotional and communications related activities of the F&B division. l   负责管理餐饮部所有与市场营销相关的活动。包括但不仅限于餐饮部所有直销、促销和传播相关的活动的发起、管理和分析。l   The F&B Marketing Manager will keep up to date with market trends, challenges and opportunities within the division and make suggestions on how to promote the outlets and generate more revenue.  He/ she will actively involve him/ herself in the daily operation by supporting the outlet managers with marketing needs and tools.  He/ she will attend the morning briefing, the weekly revenue meeting, the monthly forecasting process and the yearly budget process. Focusing and overseeing the VIP loyalty card and its function ability within the hotel. l   餐饮部市场经理将关注并跟进本部门的市场趋势、面临的挑战和机遇，并就如何推广餐饮设施和创造更多收入提出建议。他/她将通过向餐饮设施的经理提供市场需求信息和营销工具来积极参与日常营运。他/她将参加每日的晨会，每周的收益会议，每月的预测流程和每年的预算流程。还将关注和监督VIP忠诚卡及其在酒店内的效能。 At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:·     Be charming by being approachable, having confidence and showing respect.·     Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.·     Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.在洲际酒店及度假村®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你：·     亲切、充满自信、体现尊重来展现富有魅力的你。·     理解和预测宾客的需要、做到细心周到、具主人翁精神、把事情办好，保持专注当下。·     见多识广、分享阅历、展现你的风格来创造令人感觉特别的时刻，做到令人难忘。Duties and Responsibilities工作职责General 一般职责·         Prepare and execute F & B sales and marketing plan·         To be activity involved in the Hotels VIP loyalty card, data base collection·         Following the following highest member coverage , total revenue generated·         Tabulation of Individual member usage by restaurant ·         Actively be involved in sales calls to key clients.·         Supervise, train and be responsible for the hotels F & B sales team.·         Be involved in the hotels social media marketing program as it relates to F & B.·         To possess a thorough knowledge of all F&B menus, promotions and communicational activities.·         To be well versed with products and concepts of all F&B related areas of the hotel.·         Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.·         Prepare, manage, monitor and analyze all promotional activities.·         Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.·         To maintain an updated competitor analysis and price variance report as outlined.·         To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.·         To prepare the F&B Marketing & Communications plan.·         To maintain a strong relationship with suppliers and to solicit sponsorship for events.·         To supervise any promotion as assigned by his/ her superiors.·         To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.·         Conduct/ attend F&B divisional and departmental meetings as required.·         Conduct/ attend marketing meetings with F&B and Communication Department required·         Ensures proper maintenance and updates of F&B marketing related files as follows:·         Collaterals and collateral request forms·         Tracking of promotions as well as pre and post P&L assumptions·         Outlet business trend related reports·         制定和实施餐饮市场营销计划·         积极参与酒店VIP忠诚卡数据库的收集·         跟进最高会员就餐人数产生的总收入·         单个会员使用不同餐厅的制表·         积极参与重要客户的销售拜访·         管理、培训和负责酒店餐饮销售团队·         参与酒店与餐饮相关的社会媒体的市场营销计划·         透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容·         精通酒店所有餐饮相关领域的产品和理念·         确保在所有餐饮部市场营销相关的活动中，正确应用IHG和酒店特有的品牌标准和政策·         准备、管理、监督和分析所有促销活动·         通过调研不断获取客人和同事的反馈信息，利用所提供的信息进行每月的SWOT分析，从而增加收入并监督所有促销活动的效果。·         制作不断更新的竞争对手分析和价格差异报告。·         吸收餐厅餐桌管理系统的分析和创造性建议，每月提出收入流的新途径。·         制定餐饮部市场营销和传播计划·         与供应商保持牢固联系，并征求活动赞助。·         监督其主管分派的任何促销活动。·         每月实施一次报告式分析，对就餐人员统计数据、住店与外部就餐人数对比等进行分析。·         根据要求召开/参加餐饮部门会议·         根据要求召开/参加餐饮和传播部的市场营销会议·         确保正确维护和更新餐饮部市场营销相关的文档，具体如下：·         宣传资料及相关申请表·         促销活动的跟踪文档及活动前后的损益假设数据·         餐饮设施业务趋势相关的报告 Communications 沟通与传播·         Assists in the coordination and implementation of all F&B printed materials including the hotels newsletters, posters, flyers, email marketing as well as other promotional collateral.·         Assists and supports the co-ordination of photography for advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office.·         Maintains collateral presentation and signage quality and standards in accordance to hotel policy in all fronts of house areas.·         Supports the liaison between the Communications department and advertising agency on the F&B tactical advertising campaigns' creative and media plans.·         Initiate with the Communication department all promotional details, upon instruction to ensure that necessary promotional materials (collaterals, flyers, menus, etc.) are drafted, reviewed, approved and produced in time.·         Coordinate with Communication department for invitation to the opening ceremony of F&B activities. (if applicable)·         帮助协调和落实所有餐饮部印刷资料，包括酒店时事通讯、海报、单页、营销邮件及其他推广和宣传资料。·         帮助、支持和协调酒店与广告公司及总部市场部之间以制作广告、宣传资料和公关为目的的摄影工作。·         保证酒店各区域的宣传演示和标识的品质和标准符合酒店政策。·         在制定餐饮战术性广告宣传活动的创意和媒体计划时，提供传播部和广告公司之间的联络支持。·         根据指示，与传播部共同开发所有促销活动的细节，确保及时起草、审核、批准和制作必要的促销资料（宣传资料、单页、菜单等）。·         与传播部协调有关餐饮活动开幕式的邀请事宜。 F&B Outlet Promotions 餐饮设施的促销活动·         Co-ordinate meetings on upcoming promotions to set the direction for each outlet.·         Liaises with outlets for submission of proposal on upcoming special promotions.·         Work with outlets to derive action plans for the implementation of all approved promotions.·         Collection of post mortem for each promotion submitted by the respective outlets.·         Assist with action plans and providing direction for each outlet to drive sales and maximizing profit for these promotions.·         协调有关将开展的促销活动的相关会议，明确每个餐饮设施的方向。·         与各餐饮设施联络有关将开展的特别促销活动的方案提交。·         与各餐饮设施共同制定实施已批准的促销活动的行动计划。·         收集各餐饮设施提交的每次促销活动的后期分析。·         帮助制定行动计划，并为每个餐饮设施提供方向，以推动这些活动的销售额并最大化利润。 Media / Public Relations 媒体/公关 Liaises with the Communications department and assists to develop and maintain comprehensive list of media contacts.与传播部联络，帮助制作和维护媒体联系人完整名单。·         Assists with execution of hotel F&B promotional events related activities.·         Assists with execution of press promotional activities.·         Liaises with the Communications department and assists to compile and maintain press kit information for media as appropriate.·         协助实施与酒店餐饮促销活动相关的活动。·         协助实施新闻宣传活动。·         与传播部联络，并协助制作和更新提供给媒体的新闻发布资料QUALIFICATIONS AND REQUIREMENTS 任职要求Diploma/Degree in Hospitality Management酒店管理文凭/学位 Attributes 性格·         Provide a high quality of service to our customer by adopting a positive attitude and keeping the team spirit at the highest level·         To greet with a smile at all times, at guests or colleagues anywhere in the hotel (Front or back of the house)·         To have a pride of the self reflected in personal appearance, makeup and clothing·         To remain confidential about all matters of such nature.·         通过积极的态度和保持最高水平的团队合作精神，为我们的顾客提供高品质的服务·         任何时候、在酒店任何地点（酒店前台或后台区域），对客人或同事始终以微笑问候·         为自己感到自豪，并反映在个人仪表、化妆和穿着中。·         对所有机密事件能够保密 Required Skills 技能要求 ·         Computer Knowledge·         Good Follow-up and Planning Skills·         Excellent organizational, management and communication skills.·         Requirement in language capability based on market needs.  Knowledge of English language will be a plus.  ·         电脑知识·         良好的跟进和计划能力·         出色的组织、管理和沟通能力·         语言能力的要求根据市场需求而定。懂英语者优先。 Experience 工作经验·         Minimum 2 year in hospitality industry at guests service or sales level and 1 year in similar capacity.·         至少两年酒店业客户服务或销售经验，及一年相关职位经验。