KEY RESPONSIBILITIES       主要职责Job Summary – (Role Summary)工作概述﹣(职位概述)·     Produces a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities.制作公关计划，促进和保持良好的对外关系，以保持酒店的声望。具体任务包括计划、指导、管理、协调和参与所有公关活动。 Essential Duties and Responsibilities – (Key Activities of the role)主要职责﹣(职务的主要工作)·        Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。·        Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。·        Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。·        Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。·        Disseminates corporate press releases to appropriate local trade and consumer media向合适的当地商业和消费者媒体发布公司的新闻。·        Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。·        Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。·        Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信。·        Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.就贵宾接待、午餐、晚餐等的名单和请柬等进行协调。·        Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门。·        Monitors awareness of competitor activities and use information when developing strategies观察竞争对手的活动并利用此类信息发展战略。Qualifications –学历·           Bachelor’s degree in Mass Communications or related field. 具有大众传播或相关领域的学士学位。 Experience –经验·          3 years of relevant experience or an equivalent combination of education and work-related experience. 3年相关工作经验，或与此相当的教育与工作经验结合的背景。