CORE WORK ACTIVITIES
• Executes appropriate on-strategy eCommerce priorities and tactics.
• Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
• Helps set digital sales goals for new opens in partnership with sales and revenue management.
• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.
MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a p Gathers information and resources required to set a pGathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a pGathers information and resources required to set a pGathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a p Gathers information and resources required to set a plan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes lan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals and arranges work requirements to accomplish goals verify verify verify work is completed. work is completed.work is completed. work is completed. work is completed. work is completed.
Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
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• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension – Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
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